Los Angeles, CA — This December, Giovanni® Eco Chic Hair Care proudly partnered with MillerKnoll locally in their annual We Care event, where more than 100 children from the Boys & Girls Club of Los Angeles gathered for a memorable day filled with holiday cheer and creativity. Celebrating 28 years of spreading joy across the U.S. and Canada, the We Care initiative brings together MillerKnoll associates, design leaders, and generous brands like Giovanni to uplift young hearts and spark imagination in communities across North America.
For Giovanni Eco Chic Hair Care, joining We Care was a natural fit, aligning with their commitment to creativity and community. James Guidotti, CEO of Giovanni, shared his excitement, noting, “Supporting creativity is at the heart of everything we do. Whether it’s developing innovative hair care products or collaborating with celebrity stylists, it all requires a spark of imagination—and that spark often begins when we’re young. Being part of this event is about encouraging kids to create, explore, and dream big.”
Uniting Community and Creativity
For nearly three decades, MillerKnoll’s We Care events have partnered with the Boys & Girls Clubs of America to inspire children to create handmade gifts for loved ones, a gesture that brings both holiday cheer and cherished memories.
“For so many of the children served by non-profits like the Boys & Girls Club, the holidays can be a very difficult time,” said MillerKnoll Foundation President, Linda Brand. “We are grateful for the collaboration and generosity of our associate volunteers, the many design firms and dealers, as well as vendors from our local communities who will come together to donate time, talent and resources for this, our 28th year! Together we strive to spread hope, love and laughter to so many youths in this special way.”
Giovanni and MillerKnoll: Creating Moments of Inspiration
Since its founding in the 1960s, Giovanni has remained dedicated to fostering creativity, from its iconic roots on Sunset Boulevard to becoming a leading hair care brand for film and television professionals today. This year, Giovanni’s support extended to the youngest dreamers, partnering with MillerKnoll to inspire a generation at We Care.
“For me, creativity is the root of all innovation,” Guidotti said. “From styling on Hollywood sets to creating products that inspire confidence, we see every day how important it is to keep that creative spirit alive. Being here, supporting these kids, and watching them create with enthusiasm is what we love to do.”
“It is incredibly exciting to be bringing We Care to a record breaking 35 cities this year, including our first location outside of North America – London, UK,” said Elaine Gerbers, Director of Materials at MillerKnoll, and We Care Global Lead. “Every year I am in awe of the tremendous dedication our We Care leads, dealers, architecture and design firms bring in creating fun and memorable experiences to children in so many communities.”
A Heartwarming Start to the Holiday Season
As the children left the event with their handmade gifts and Giovanni KIDs backpacks filled with the Eco Chic® KIDS hair care collection, the joy on their faces captured the magic of the season. For Giovanni Eco Chic Hair Care and MillerKnoll, We Care was more than just an event; it was a celebration of community, imagination, and the power of giving back. Here’s to another year of spreading holiday cheer, inspiring young minds, and fostering the creativity that shapes our future.