THE GIOVANNI RULE OF BALANCE
Since 1979, the Giovanni Rule of Balance has been our commitment to make each product as pure and natural as possible without sacrificing exceptional product performance.
Our products are formulated using a number of organic ingredients, all of which can be identified by an asterisk (*) on the back of our packaging; in the ingredient list.
We pride ourselves on having never tested our products on animals and our Leaping Bunny Certification.
The vast majority of our products are vegan friendly with a few exceptions.*
Beauty from the Elements is Chic on the Street®
Embrace lauryl and laureth sulfate-free lathers
Wrap yourself in paraben-free formulas
Step into compelling, high-performance combinations
Experience biodegradable ingredients
inside eco-friendly packaging
No Artificial Colors
No Mineral Oil
No Animal By-products*
*All our products are vegan except our Magnetic Shampoo, Conditioner, Power Treatment, Styling Gel and Styling Wax, which contains lactoferrin, and our Hot Chocolate Sugar Scrub, which contains honey.
ECO – Beauty from the Elements
Chic – Stylish and Fashionable
Technology – Alliance of Science and Nature
All product formulations are made in Southern California
Family Owned and Operated, since 1979.