Since 1979, the Giovanni Rule of Balance has been our commitment to make each product as pure and natural as possible without sacrificing exceptional product performance.

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Our products are formulated using a number of organic ingredients, all of which can be identified by an asterisk (*) on the back of our packaging; in the ingredient list.

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We pride ourselves on having never tested our products on animals and our Leaping Bunny Certification.

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The vast majority of our products are vegan friendly with a few exceptions.*

Beauty from the Elements is Chic on the Street®

Embrace lauryl and laureth sulfate-free lathers

Wrap yourself in paraben-free formulas

Step into compelling, high-performance combinations

Experience biodegradable ingredients
inside eco-friendly packaging

No Artificial Colors

No Parabens

No Mineral Oil

No Phthalates


No Formaldehyde

No Animal By-products*

*All our products are vegan except our Magnetic Shampoo, Conditioner, Power Treatment, Styling Gel and Styling Wax, which contains lactoferrin, and our Hot Chocolate Sugar Scrub, which contains honey.

ECO – Beauty from the Elements

Chic – Stylish and Fashionable

Technology – Alliance of Science and Nature

All product formulations are made in Southern California

Family Owned and Operated, since 1979.

Giovanni Eco Chic Hair Care - Vegan, Salon-Quality since 1978