Hemp Hydrating Collection Now Available Giovanni Cosmetics Bridging the Gap Between Natural & Salon Quality Since 1979 Eco chic ® slider-1 Salon-Inspired Hair Care that's 100% Color-Safe and Sulfate-Free 2CHIC® Ultra-Moist™ Salon-Inspired Hair Care that's 100% Color-Safe and Sulfate-Free 2CHIC® FRIZZ BE GONE™

Discover a Full Range of Salon-Inspired Hair Care Products

Welcome to Giovanni — where you’ll find the bounty of nature fused with science. Giovanni was founded in 1979 with the mission of bridging the gap between natural and salon-quality hair care. 40 years later, we offer a full range of salon-inspired hair, face, and body care products that blend the power of nature into high-performance formulas for all hair types.


Since 1979, the Giovanni Rule of Balance has been our commitment to make each product as pure as possible without sacrificing exceptional product performance. Giovanni products are formulated to deliver high-performance, salon-quality results while remaining gentle on your hair and skin.

Our products are formulated using a number of organic ingredients, all of which can be identified by an asterisk (*) on the back of our packaging; in the ingredient list.

We pride ourselves on having never tested our products on animals and our Leaping Bunny Certification.

The vast majority of our products are vegan friendly with a few exceptions.*

Say NO to:

  • Artificial colors
  • Mineral oil
  • DEA
  • Formaldehyde
  • Propylene glycol
  • Lauryl and laureth sulfates

Say YES to:

  • Paraben-free formulas
  • Phthalate free personal care
  • Biodegradable ingredients
  • Powerful botanicals
  • Eco-friendly packaging
  • Cruelty-free commitment

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our history

Slide EcochicRepairCollection Eco Chic® COLLECTION Wrap yourself in formulas that use the most natural ingredients without sacrificing performance. Giovanni Hair Care products are lauryl and laureth sulfate-free, paraben-free, and always cruelty-free. LEARN MORE 100% COLOR SAFE • LAURYL & LAURETH SULFATE FREE


Hair that’s nourished and hydrated is hair that shines. Introducing our HEMP HYDRATING Hair Care — your solution for strong, radiant hair.


Help renew damaged, color-treated, and tired hair with the Giovanni hair products in our Repairing Collection. Rejuvenate your locks with the power of antioxidant-rich blackberry and coconut oil.


Transform frizzy flyaways into catwalk-ready curls with a potent combination of shea butter and sweet almond oil. Our Frizz Be Gone™ Collection of salon-quality shampoo, conditioner, and styling products include the complete treatment program needed to tame thick, coarse, and frizzy hair.


Try the deeply-nourishing blends of avocado and olive oil in our Ultra-Moist hair care products, as well as a full line of leave-in treatments. These specialized hair products are intended to strengthen your strands and increase suppleness.