The bounty of nature, fused with science


Since 1979, the Giovanni Rule of Balance has been our commitment to make each product as pure as possible without sacrificing exceptional product performance. Giovanni products are formulated to deliver high-performance, salon-quality results while remaining gentle on your hair and skin.

Family Owned and Operated. Cruelty-Free. Vegan Friendly Products. Veteran Owned Business.

*The vast majority of our products are vegan friendly with a few vegetarian exceptions.

Eco Chic Collection


Wrap yourself in high-quality formulas that are inspired by nature and don’t sacrifice total performance. Designed to cater to all hair types, Giovanni Eco Chic® Hair Care is our largest and most comprehensive collection of shampoos, conditioners, hair treatments, and styling products where you can find everything you need to nurture your unique hair habit.

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2chic COLLECTION


Bring out your hair’s natural beauty with our 2chic® hair care products. These luxurious, botanical-infused products provide incredible manageability to each strand.

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HEMP COLLECTION


Hair that’s nourished and hydrated is hair that shines. Introducing our HEMP HYDRATING Hair Care Collection — your solution for strong, radiant hair. Each of the products in this innovative collection features a synergistic combination of botanical ingredients.

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HIGH QUALITY INGREDIENTS


Since 1979, the Giovanni Rule of Balance has been our commitment to make each product as pure and natural as possible without sacrificing exceptional product performance.

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Testimonials


My husband has struggled with dry itchy scalp for years and I suggested that his anti-dandruff shampoo was making things worse because of all the SLS and irritating ingredients. As a Giovanni devotee, I had him try the Tea Tree Triple Treat shampoo and he LOVES it! No more itchy scalp and I’m always thrilled when I can buy products in gallon quantities to refill my shower dispensers.

5 stars

Giovanni makes some of the best hair care products I’ve ever used. I’ve been using Giovanni products all my life, and the tea tree treat shampoo is such a classic. It makes your hair feel so healthy and clean, especially at the scalp. The tea tree invigorates the scalp and keeps it fresh by always getting all the dry skin and gunk off.

5 stars

@GIOVANNICOSMETICS


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