Discover Salon-Inspired Shampoo, Conditioner & Hair Products

Welcome to Giovanni — where you’ll find the bounty of nature fused with science. Giovanni was founded in 1979 with the mission of bridging the gap between natural and salon-quality hair care. 40 years later, we offer a full range of salon-inspired shampoos, conditioners and hair products that blend the power of nature into high-performance formulas for all hair types.


THE GIOVANNI RULE OF BALANCE

Since 1979, the Giovanni Rule of Balance has been our commitment to make each product as pure as possible without sacrificing exceptional product performance. Giovanni hair products are formulated to deliver high-performance, salon-quality results while remaining gentle on your hair and skin.

Our products are formulated using a number of organic ingredients, all of which can be identified by an asterick (*) on the back of our packaging; in the ingredient list.

We pride ourselves on having never tested our products on animals and our Leaping Bunny Certification.

The vast majority of our products are vegan friendly with a few exceptions.*

Say NO to:

  • Artificial colors
  • Mineral oil
  • Phthalates
  • DEA
  • Formaldehyde
  • Propylene glycol

Say YES to:

  • Sulfate-free lathers
  • Paraben-free formulas
  • Biodegradable ingredients
  • Powerful botanicals
  • Eco-friendly packaging
  • Cruelty-free commitment

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our history

ECO CHIC® COLLECTION

Eco Chic® is the essential collection for all of your everyday hair care needs. Shop high-performance shampoos, conditioners, and hair products infused with invigorating botanicals.

2chic® ULTRA-MOIST COLLECTION

Try the deeply-nourishing blends of avocado and olive oil in our Ultra-Moist hair care products, as well as a full line of leave-in treatments. These specialized hair products are intended to strengthen your strands and increase suppleness.

2chic® FRIZZ BE GONE™ COLLECTION

Transform frizzy flyaways into catwalk-ready curls with a potent combination of shea butter and sweet almond oil. Our Frizz Be Gone™ collection of salon-quality shampoo, conditioner, and styling products include the complete treatment program needed to tame thick, coarse, and frizzy hair.

2chic® REPAIRING COLLECTION

Help renew damaged, color-treated, and tired hair with the Giovanni hair products in our Repairing collection. Rejuvenate your locks with the power of antioxidant-rich blackberry and coconut oil.