(32 customer reviews)
8.5 oz. / 24 oz. / 128 oz. (gallon)for damaged hair
  • Pearlized formula glistens in your hand and transforms hair into a silky palette. Lather and glow while prepping for your best style
  • Luxurious lather soothes dry, chemically processed hair
  • Cleanses gently for manageable smoothness
  • Calms unruly hair to alleviate frizz
  • Increases shine while smoothing dry or damaged hair
  • Lauryl sulfate-free
  • Color-Safe
  • Vegan Friendly

Due to the chain of supply, certain Giovanni products may have previous ingredient statements. Please refer to the ingredient label as affixed to or printed on each product.

SKU: 716237180537-parent Category: Tags: , , , , , , ,

Product Description

Soft and smooth, sexy and sultry. SMOOTH AS SILK™ Deep Moisture Shampoo from Giovanni® has a pearlized formula that glistens in your hand and transforms your hair into a silky palette. This new and improved Eco Chic® formula with Apple and Aloe extracts provides antioxidant protection and enhanced moisturizers for even silkier hair. Lather and glow with the flow that begins your style. SMOOTH AS SILK™ Deep Moisture Shampoo wears beautifully on you.

This Giovanni® shampoo will not dull, strip, or damage your hair. It’s color-safe, paraben-free, and cruelty-free. Look in the Ingredients tab for a listing of (*) organically produced ingredients. Still have questions? Contact us and we’ll be happy to help.

Giovanni® hair care…bridging the gap between natural and salon-quality.

How to Use

Massage rich lather into wet hair and rinse. For best results with our cruelty-free SMOOTH AS SILK™ Shampoo, we recommend following up with our SMOOTH AS SILK™ Deeper Moisture Conditioner.


INGREDIENTS: Aqua (Purified Water), Sodium Lauroyl Sarcosinate, Cocamidopropyl Betaine, Sodium Cocoamphoacetate, Lauryl Glucoside, Decyl Glucoside, Sodium Cocoyl Glutamate, Sodium Lauryl Glucose Carboxylate, Glycerin, Pyrus Malus (Apple) Fruit Extract, *Aloe Barbadensis (Aloe Vera) Leaf Juice, *Chamomilla Recutita (Matricaria) Leaf Extract, *Citrus Aurantium Dulcis (Valencia Orange) Extract, *Citrus Grandis (Grapefruit) Fruit Extract, *Cymbopogon Schoenanthus (Lemongrass) Extract, *Echinacea Purpurea Extract, *Glycine Soja (Soybean) Seed Extract, *Lavandula Angustifolia (Lavender) Extract, *Rosmarinus Officinalis (Rosemary) Leaf Extract, *Macrocystis Pyrifera (Sea Kelp) Extract, *Mangifera Indica (Mango) Extract, *Salix Alba (Willow Bark) Extract, Xanthan Gum, Glycol Distearate, Panthenol (Pro-Vitamin B5), Citric Acid, Polysorbate 20, Potassium Sorbate, Phenoxyethanol, Natural Fragrance

*Organically produced ingredient

Due to the chain of supply, certain Giovanni® products may have previous ingredient statements. Please refer to the ingredient label as affixed to or printed on each product.

Please note this ingredient list is applicable only for product distribution in the United States.

From time to time we may have ingredient changes to some of our products due to newer more natural raw materials or botanicals becoming available.

These changes could make a product look slightly different from its predecessor in color, fragrance and texture, but rest assured the performance of the product will be the same or better with the ingredient change.

We continually strive to formulate products as natural as possible while pleasing our customers with high-performance products.

Giovanni Cosmetics- What the press has to say

Reviews (32)


  1. Sherrika Spittler (verified owner)


  2. Sherrika Spittler (verified owner)


  3. meganaidan (verified owner)

    Very moisturize but not stripping. A great product

  4. natalieelzayat (verified owner)

    The first time I used this shampoo I realized this is what luxury shampoo must feel like. I was so used to using department brand shampoo that I could truly tell the difference just from one use. I started my curly girl journey with this shampoo and while it hasn’t been easy it’s been amazing to see the difference it’s making.

  5. Renee Hall (verified owner)

    So far no complaints! Hair feels great at first I was surprised on the smell but overall seems great. Thanks Giovanni!

  6. Michael Coates (verified owner)

    So far so good, my hair seems to be doing better, a lot healthier. I purchased the shampoo and conditioner, a little bit goes a long way and they smell great.

  7. sydrae524 (verified owner)

    I absolutely love this shampoo! I’ve tried so many shampoos and have dealt with dryness and damage. Very gentle yet effective and has a light citrusy smell! Love it thanks Giovanni!

  8. Belinda Jones (verified owner)

    I was very impressed with this shampoo!!! I was looking for a high quality shampoo that would clean my hair without stripping it dry, and this is the one. I can tell their was a great deal of work/pride put into this product. The scent was for some reason, very calming for me. Fragrances can sometimes cause me to have an allergic reaction, so I was well pleased with the light citric scent. I have tightly coiled curls and this product left my hair hydrated, moisturized and tangle-free. I believe this will be a product that I will continue to reach for.

  9. tarabryant12 (verified owner)

    Love this shampoo! It doesn’t dry my hair out but still cleanses nicely! My hair is so soft!

  10. Vasavi Venkatesh (verified owner)

    Love this shampoo! It doesn’t leave my hair dry after washing but cleans it well. The scent is very mild and nice. I have 2C/3A hair type and this shampoo suits me. Will definitely recommend it

  11. Elissa Lauze (verified owner)

    I’m new to this product and still only about half way through my first bottle. I have many chemical and fragrance allergies and although this was not fragrance free I decided to give it a try. The smell is very light and pleasant and I had no reactions at all. My hair is thick and coarse and greying (naturally black) and neckline length with natural waves and some curls. It was feeling very dry and I had some frizz. So far I am pleased with this shampoo as well as the smooth as silk moisturizer. My hair feels softer and less dry. I will keep using it and hopefully it will feel better and better. Recommend!

  12. Shatera Taylor (verified owner)

    This is my first time using the shampoo. I love a good suds and this delivers.

  13. Meghan Salvatore (verified owner)

    I’m obsessed with this shampoo! I have and oily scalp and dry hair and this balances it all out. My hair is so soft and easy to brush since using it!

  14. bombardmyheart (verified owner)

    This shampoo is wonderful! It provides a great clean while still moisturizing the hair and giving it a good amount of slip, easy for wet detangling. Definitely a favorite!

  15. maplecampbell (verified owner)

    I love this shampoo! I use this after the deep cleansing shampoo to restore my moisture.

  16. jtcranny (verified owner)

    This shampoo was recommended by a friend – and what a surprise! I thought I had tried most everything for my thick, gray curly hair and sensitive scalp. My search ends here! Lathers great, smells refreshing with a non irritating light scent, and makes my hair silky smooth without coating it in oils and weighing it down as many other shampoos do. Itchy red scalp is gone as well. Terrific shampoo and great product line!

  17. Elizabeth Bonilla (verified owner)

    I really love this shampoo. It smells so good and lathers really well. It’s gentle but it still cleanses my scalp well. I use this in conjunction with other shampoos as a pre-wash. It really helps my curls pop and the best part is that this is organic and super clean. It’s so good for your hair and doesn’t contain any of the nasties!

  18. JoAnna Dandino (verified owner)

    Cleansing but gentle! Love it!

  19. pmkennedy1214 (verified owner)

    Oh where has this Shampoo been all my life!? It cleans my hair and scalp without stripping all of the moisture out of my hair. It is borderline clarifying for me, which I need to keep my scalp from getting oily. It lathers really well, which I didn’t expect with a non-sulfate shampoo. You get the most wonderful tingly scalp from using this shampoo. In my opinion, the scent is more of a peppermint vs tea tree. Tea tree smells very medicinal to me and this is definitely more pleasant. It leaves a nice, light scent after rinsing it out. I bought the 8oz and I will be buying a larger size soon.

  20. Aubrey McCann (verified owner)

    This is a great shampoo, and I’ve never seen any other cruelty free and all natural shampoo at such a great price. I will definitely be continuing to use this and the conditioner from now on

  21. dboness (verified owner)

    This shampoo is fantastic. I am 51 years old with gray hair. This shampoo tames and smooths the wirey texture and leaves it soft and manageable. I love that it’s cruelty free!

  22. Brenda Lillge (verified owner)

    Love this shampoo! I’ve been using for at least a couple years now. My hair grows so fast and is so healthy when I use it. I switched products for a couple months last year and my hairdresser could immediately tell…needless to say I came back to Giovanni and tossed the cheap stuff. I wish there was a body wash with this scent.

  23. Faith Scruggs (verified owner)

    I have tried many products. This does amazing on my hair. Price is reasonable.

  24. Tracie Canada (verified owner)

    made my hair super soft and easy to brush.

  25. Heather Zaun (verified owner)

    My curls have never felt so wonderful. This shampoo lathers up beautifully and never leaves your hair feeling stripped. Use the smooth as silk conditioner for the perfect combination.

  26. kimmymoran (verified owner)

    I have been searching for a silky shampoo like this my entire life.
    I will never use or buy another other products other than Giovanni.
    You will fall in love with Smooth as Silk Shampoo and it’s company!
    My everyday showers feel like a spa treatment with luxurious and silky sudsy lather.
    Thank You Giovanni.

  27. Amy Murphy (verified owner)

    I have finally found a great shampoo and conditioner that I feel good about my two kids using. Safe, organic ingredients that feel great and clean very well, and my daughter and I LOVE the light and refreshing scent – orange/citrus – it’s perfect all around!

  28. Laura Cordwin (verified owner)

    I purchased this shampoo to match the smooth a silk conditioner conditioner that I found on sale. I was initially nervous that it being a moisturizing natural shampoo it would not be cleansing enough for my oily scalp, but I was wrong! This shampoo was able to fully clean my hair but also leaving it balanced and not stripped. Also the smell is amazing, very light and unique citrus scent without smelling like cleaning spray.

  29. Jacquelin Botello (verified owner)

    This shampoo is great for wavy/thick hair. It really leaves my hair looking silky and healthy.

  30. Valerie Whitney (verified owner)

    I initially purchased this in a store and they stopped carrying it, so I’ve come to the source to get the stuff! Works really well on my curly, frizzy 3B/C type hair. The shampoo cleans really well without stripping, and everything is very happy.

  31. Seanna

    I’m always hesitant of more “natural” shampoos & conditioners because they tend to dry out my fine hair. This was not the case with this! My hair hasn’t felt this soft and beautiful ever.

  32. Peggy Grimes

    I have used this shampoo for years in a very dry climate, along with the same conditioner. I’m 68 years old, with colored hair, and my hair always looks young and shiny. The shampoo makes a great body wash, and also in a pinch, a face wash that doesn’t burn eyes. Great product!

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