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Magnetic Hair Care

As hair grows, it acquires a stronger negative electrical charge. Moreover, daily combing, brushing and blow-drying further increase the negative charge (-). Chemical products such as hair-color, relaxers and permanent waves compound the negative charges.

Giovanni Magnetic Hair Care products include microscopic particles of Magnetite (Fe3O4), a naturally occurring mineral, which possesses a natural magnetic charge. We have taken this mineral and infused it with proteins and conditioners. These are called Micro-Magnets™. The Micro-Magnets (with a positive (+) electrical charge) are naturally attracted to those portions of your hair that have a negative (-) charge. The Micro-Magnets (and its proteins and conditioners) attach themselves only to those areas on your hair that need conditioning. These properties ensure you of a strand-by-strand, customized hair conditioning treatment resulting in:

-Color-safe formula for all hair colors
-The conditioning of your hair where you need it most
-Super shine
-Less tangles, less frizz
-Soothes hair and scalp
-The addition of fullness, volume and manageability
-Bonding to each hair’s porous areas
-Nourishing and enriching hair for luster and strength

LEARN MORE ABOUT THE SCIENCE BEHIND GIOVANNI MAGNETIC HAIR CARE

the science behind Magneticd Hair Care

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