(24 customer reviews)
6.8 oz.strong hold
  • Grab onto style and hold on tight with our strongest gel that takes hold to the extreme so you can stand firm in the spotlight
  • Secures shape with extreme hold
  • Shines brilliantly with surface enhancers
  • Controls frizz with authority
  • Color-Safe
  • Vegan Friendly

Due to the chain of supply, certain Giovanni products may have previous ingredient statements. Please refer to the ingredient label as affixed to or printed on each product.

In stock


Product Description

This controlling gel takes hold to the extreme. Formulated to include extraordinary ingredients that grab on to style and hold on tight. With the strongest hair gel from our Eco Chic® Hair Care collection, you can stand firm in the spotlight.

This styling gel will not dull, strip color, or damage your hair. It’s color-safe, paraben-free, and cruelty-free. Look in the Ingredients tab for a listing of USDA certified organic ingredients. Since 1979, Giovanni has been offering product lines for every hair type from fine to textured (see our FAQs page for specific suggestions). Contact us with your questions and empower yourself with our high-performance styling gel for complete confidence.

Giovanni hair care…bridging the gap between natural and salon-quality.

How to Use

Work L.A. HOLD™ Styling Gel through damp or dry hair, styling as you go for a professional finish. Set with L.A. HOLD™ Hair Spritz for added shine and wash out effortlessly with warm water at the end of the day for a conditioned feel that will make you want to use our strongest hair gel again and again!


INGREDIENTS: Aqua (Purified Water), VP/VA Copolymer, Hydroxyethylcellulose (plant derived), Tocopherol (Vitamin E), Citric Acid, Phenoxyethanol, Citrus Grandis (Grapefruit) Seed Extract, Fragrance (includes essential oils), *Aloe Barbadensis (Aloe Vera) Leaf Juice, *Helianthus Annuus (Sunflower) Seed Oil, *Glycine Soja (Soybean) Seed Extract, *Betula Alba Extract, *Malva Sylvestris (Mallow) Extract, *Achillea Millefolium Extract, *Chamomilla Recutita (Matricaria) Flower Extract, *Equisetum Arvense Extract, *Lavandula Angustifolia (Lavender) Extract, *Rosmarinus Officinalis (Rosemary) Leaf Extract, *Salvia Sclarea (Clary) Extract, *Thymus Vulgaris (Thyme) Extract, *Tussilago Farfara (Coltsfoot) Flower Extract, *Urtica Dioica (Nettle) Extract

*USDA Certified Organic

Due to the chain of supply, certain Giovanni® products may have previous ingredient statements. Please refer to the ingredient label as affixed to or printed on each product.

Please note this ingredient list is applicable only for product distribution in the United States.

From time to time we may have ingredient changes to some of our products due to newer more natural raw materials or botanicals becoming available.

These changes could make a product look slightly different from its predecessor in color, fragrance and texture, but rest assured the performance of the product will be the same or better with the ingredient change.

We continually strive to formulate products as natural as possible while pleasing our customers with high-performance products.

Top 4 Curly Girl Must-Haves - Giovanni Eco Chic Beauty


24 reviews for L.A. HOLD™ STYLING GEL

  1. Angela Siekkinen (verified owner)

    I love this gel! It gives me great hold for days, don’t need to use a lot, and doesn’t weigh my hair down. I won’t ever use another gel!

  2. Iris Kiner (verified owner)

    My hair has never looked so good.

  3. Jennifer Mooney (verified owner)

    Absolutely love this gel! It holds my curls so well without weighing them down or feeling greasy.

  4. sarahibrahim78 (verified owner)

    Protein-free, glycerin-free strong hold gel without the crunch. Perfect for all curly hair types, especially those who want definition.

  5. Vasavi Venkatesh (verified owner)

    Love this gel!!!!! After switching from one gel to another I found this product! It gives a strong hold. Curls are soft but very well defined. Most importantly, after the cast is formed I can easily remove it by scrunching.

  6. adrianahorvat99 (verified owner)

    Love love love this product! Great for wave/curl enhancement, strong and lasting hold, and gel cast scrunches out easily. I use this almost every day. My only complaint is that there are no larger sizes available for purchase. It would be much more environmentally friendly (and budget-friendly) if Giovanni gave the option to buy 16oz or 32oz bottles of this stuff! It’s offered for most other products on the site, so I don’t see why not for this one! Tbh I might switch to a more environmentally-friendly option if I find a hard-hold gel that my hair likes this much.

  7. allissa.savoy2018 (verified owner)

    I love this gel! It has a strong hold but doesn’t give me that crunchy feeling most other gels do. It has also made my curls so much more defined!

  8. katherine.g.jones89 (verified owner)

    I love this product! Great hold and creates a cast, but not difficult to scrunch out. I will definitely purchase again.

  9. Jessica Scillian (verified owner)

    I use this on my 6 year old. Her curls are limp and fuzzy. This has made a huge difference! Her curls are more define, bouncy, and no fuzz. Love this product!

  10. mayaiware (verified owner)

    I have 3b hair and this gel worked like a charm! It kept my curls defined for days at a time and does not make my hair feel crunchy. For the price and good ingredients, you can’t beat it!

  11. Sydney McKim (verified owner)

    This gel is great for my fine, dense hair. I make sure to use it with tons of water and it isn’t sticky the next day. Smells nice, will last forever, and makes my curls last for a few days. Great price too! Love it.

  12. jnllmichael (verified owner)

    After trying many, many different gels over the last year of practicing the Curly Girl Method, this product is my holy grail! It provides an excellent cast and hold, yet scrunches out to be beautifully soft. I just wish that it were available for purchase in a larger quantity, and/or in a recyclable bottle. I highly recommend this product!

  13. Lynn Pheasant (verified owner)

    Love this gel, especially since it’s glycerin free.

  14. Kriss C (verified owner)

    I LOVE this gel!!!!! It is SO thick! It will surely leave a cast if you don’t water it down. My hair DOES NOT MOVE!!! It’s so great!!! It does dry out my hair (since my hair is ALWAYS dry) so make sure you refresh the next day and add some extra leave-in while using!!! This gel + the Eco Chic leave-in are a match made in heaven!

  15. Amber

    If you’re looking for a long lasting gel that’s ALSO full of good ingredients.. then look no further! This gel is thick and a little goes a long way but it gives soft bouncy curls! This gel is a win in my book!

  16. Brittany

    My new favorite gel! Switched from LA Looks (the yellow one). At first I was worried because this gel is THICK compared to my old one, but it smooths into my hair nicely and does not weigh it down. A little goes a long way for me and keeps the frizz and fly-aways at bay!

  17. pegsustitches (verified owner)

    Great gel. Nice and thick. Holds well. Smells nice and clean. Recharged with water for day 2. Will definitely be purchasing this again,

  18. Lori Mcvay (verified owner)

    So I heard about this gel from a Facebook group for the Curly Girl Method and really wanted to try it. I have been extremely impressed with the hold! I use this with the direct leave in conditioner and it is amazing! No frizz… no poofiness…. and it holds my style all. Day. Long. This quickly became my holy grail product and I will definitely be ordering more. I only wish they offered this gel in the 33.8 size 🙂

  19. Alexandria

    As a curly girl, I had been on a hunt for a no-crunch, non alcohol gel that would define my curls and add shine. This product has been a game changer and has given me just that! It smells so good! It’s easy to use and best of all, the ingredients are wonderful for any hair type! I absolutely love this gel and would recommend it to anyone. Thank you, Giovanni!

  20. Marie (verified owner)

    Great gel! It gives great hold and shine as well. I love the texture and the subtle smell. Will definitely buy again!

  21. C (verified owner)

    Great product, provides STRONG hold without flaking, washes out easily and does not irritate my sensitive scalp.

  22. Debra Rubin-Roberts

    Great gel!! It gives very nice hold, definition, and consistency!

  23. James (verified owner)

    Love this hair gel. Have used it for many years. No greasy feeling. Washes away easily and leaves my hair soft.

  24. Carol Schneider

    This gel is truly amazing. I have very short hair, and this gives me the perfect hold for my style. No flakes,no itch. I love it.

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