GenLux Turns 20: Celebrating Fashion, Philanthropy & the Art of Beauty
Giovanni is proud to stand alongside GenLux in celebrating beauty with purpose.
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Blog
National Hair Day: A Standing Ovation for Style
Every great look begins with great hair. On National Hair Day, we’re celebrating not just the strands themselves but the artistry, innovation, and behind-the-scenes heroes who make unforgettable styles possible -...
Giovanni Backstage at the 2025 Emmy Awards: Supporting the Hair Department
Giovanni continues the tradition of championing the creative professionals who bring unforgettable looks to life.
Lights, Camera… Props! Giovanni® at the MacGuffin Awards
Supporting the MacGuffin Awards reflects Giovanni’s dedication to the people behind the scenes.
Giovanni Eco Chic Beauty Shines at the National Television Awards in London
An unforgettable night celebrating the artistry of the entertainment industry that proved creativity knows no borders.
Celebrating the Craft: Giovanni at the MacGuffin Awards
Lights, camera, luscious locks! Giovanni isn’t just any hair care brand. We’re the hair care brand of the entertainment industry - and proud to stand behind the artists who bring stories...
Pro Hair Tips from Emmy-Nominated Behind-the-Scenes Celebrity Stylists
Backstage pros share their secrets for award-winning hair.
Giovanni Eco Chic Beauty Brings Hollywood Glam to London’s Biggest Night in TV
National Television Awards London 2025 host Joel Dommett. Image: National Television Awards From Hollywood red carpets to blockbuster sets, Giovanni Eco Chic Beauty has been the go‑to for celebrity stylists...
Find Your Routine: A Tailored Ritual for Healthy Looking, Beautiful Hair
Unveil a tailored hair care regimen that turns every day into a runway moment.
Giovanni spends the weekend with Hollywood’s top stylists…
What happens when Giovanni and the entertainment industry’s best hair pros come together? Creative sparks fly.
Flo Witherspoon’s Career Is Shining - And So Is Her Favorite Giovanni Product
Flo Witherspoon isn’t just making waves in Hollywood hair- she’s making things shine. Whether she’s styling on set, backstage, or in the chair at Taylor Rose Hair Studio, Flo’s signature...
Flo Witherspoon: A Champion of Texture, Talent, and Technique
From Early Passion to Premier Salon Owner Flo’s vision took root in 2012 with the opening of Taylor Rose Hair Studio in West Hollywood—a 500 sq ft. dream built on passion...
Balancing Beauty: Celebrity Stylist Jerilynn Stephens Shares Her Go-To Tips for Oily Hair and Scalp Health
In the high-energy world of television and red-carpet glamour, hairstylist Jerilynn Stephens stands out not just for her talent, but for her tenacity and heart. With 11 Emmy nominations, four...
Styling Strands and Shaping Futures - Jerilynn Stephens Is Manifesting It All
Jerilynn brings a powerful narrative of transformation, empowerment, and authenticity to everything she touches.
Behind the Scenes with Sean James: The Giovanni Formulas This Celebrity Stylist Swears By
Whether he's backstage, on set, or prepping a star for an appearance, Sean James proves that the right products don’t need a high price tag—just proven performance.
Sean James : Global Talent, Hollywood Heart
Sean partnered with Giovanni to access high-performance, multitasking products that respect both artistry and sustainability—a balance that mirrors his own approach to hair and beauty.