Blog

Behind the Scenes with Giovanni in 2025

From Hollywood award shows to film and television sets around the world, 2025 was a year of unforgettable behind-the-scenes moments that celebrated Giovanni as the hair care brand trusted by...

Honored to support After School All-Stars and the students they serve every day.

Giovanni is proud to support After-School All-Stars, an organization that provides after-school programs for more than 150,000 students across the country. Their work helps give kids a safe, supportive place...

Flo Witherspoon on the red carpet at the 2025 MUAH awards.

Giving Back with Heart: Flo Witherspoon’s 10th Annual Taylor Rose Unhoused Drive

As the drive celebrates a decade of giving back, we celebrate Flo - an artist using her platform to uplift her community

Power & Poise: Jane Fonda-Inspired Lift and Shine

A modern take on Jane Fonda’s Barbarella -iconic volume meets futuristic glamour.

Giovanni Sponsors the EDEN 5K/10K Run for Freedom

Giovanni joined the movement at the EDEN 5K/10K, running for freedom and empowerment.

Twiggy Reimagined: 1960s Mod Glamour

Sleek, sculpted, and effortlessly cool - Robert Steinken reimagines Twiggy’s iconic 1960s mod style with modern edge.

GenLux Turns 20: Celebrating Fashion, Philanthropy & the Art of Beauty

Giovanni is proud to stand alongside GenLux in celebrating beauty with purpose.

The Art of Allure: Sophia Loren’s Glamorous Height and Hold

Voluminous and sultry - Robert Steinken’s modern take on Sophia Loren’s iconic glamour.

Giovanni Backstage at the 2025 Emmy Awards: Supporting the Hair Department

Giovanni continues the tradition of championing the creative professionals who bring unforgettable looks to life.

The Golden Glow of Farrah: Recreating Iconic Volume

Celebrity stylist Robert Steinken reimagines the look on a modern muse, capturing that same carefree glamour with a contemporary finish.

Giovanni Eco Chic Beauty Shines at the National Television Awards in London

An unforgettable night celebrating the artistry of the entertainment industry that proved creativity knows no borders.

Timeless Elegance: Audrey Hepburn’s Sleek Modern Revival

Understated, elegant, and effortlessly chic - a modern take on Audrey’s iconic style.

Celebrating the Craft: Giovanni at the MacGuffin Awards

Lights, camera, luscious locks! Giovanni isn’t just any hair care brand. We’re the hair care brand of the entertainment industry - and proud to stand behind the artists who bring stories...