Love Your Curls Louder
Turn up the curl confidence with a routine made to hydrate, define, smooth, and celebrate every wave, curl, and coil.
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Blog
A+ Hair & Body Care Starts Here for Kids
New pencils, fresh notebooks, packed lunches, early alarms - Back to School season is officially here! And while getting everyone back into the rhythm of school days can feel like...
Fine Hair? Here’s How to Build Fuller-Looking Volume
Give fine or thin-looking hair a fuller-looking finish with Giovanni favorites designed to add lightweight support, softness, and body without weighing strands down.
Giovanni® Backstage at the BET Awards
Giovanni continues to show up where performance, creativity, and camera-ready style come together.
Flat Hair? Turn Up the Volume
These body-building formulas help limp strands feel fuller, bouncier, and ready to take up space.
Giovanni Honors Beauty Bus Volunteer Stylists Who Bring Comfort, Care and Connection
At Giovanni Eco Chic Beauty, we believe beauty can be a meaningful source of comfort, confidence and human connection. We are proud to continue supporting Beauty Bus and the volunteer...
100% Pure Castor Oil: A Beautiful Beauty Tradition, Made Simple
A versatile beauty essential rooted in tradition and made for modern hair and skin care.
4 Common Hair Concerns, 4 Easy Giovanni Solutions
Need more volume? Fighting frizz? Looking for fuller-looking hair or a little extra repair? We’re breaking down four common hair concerns - and the Giovanni products that help solve them.
Easy Grooming, Effortless Style: Art of Giovanni MEN Collection Makes a Great Gift for Dad
With a fresh Cedarwood scent, Giovanni’s MEN Collection makes Father’s Day gifting easy with everyday grooming essentials to help Dad look sharp and feel refreshed.
Major Hair Envy: A Sleek Updo Finished with 2chic® Frizz Be Gone™
Say goodbye to frizz and hello to smooth, polished, camera-ready hair.
Fresh Ingredients for Fresh Coats
Meet the newest additions to Giovanni’s Professional Pet Care Collection - Exotic Fruit Splash and Tropical Tails, crafted to cleanse, condition, and care for your pup’s coat with fresh, feel-good...
Two New Ways to Love Giovanni Eco Chic® KIDS
Two new Giovanni Eco Chic® KIDS favorites are here - Citrus Splash 2-in-1 and a bigger Curl Cream!
Half-Up, Half-Down Hair Is Having a Moment - Caitlyn gets the Look with Giovanni®
One of spring’s easiest beauty wins, this style keeps hair away from the face while still letting length, waves, curls, or texture shine.
More Mask, More to Love: Giovanni® Hair Masks Are Now Available in Value Sizes
CURL HABIT™ and Biotin & Collagen Hair Masks are now bigger, better, and value-sized.
Giovanni James Guidotti at the Beverly Hills Film Festival
Giovanni Entertainment’s first feature film, That One Beautiful Day and directed by Melora Walters, was selected for the specially curated 2026 Beverly Hills Film Festival. Filmmaker Giovanni James Guidotti was...
Where Heritage Meets Style
A generational staple delivering everyday care and elevated styling performance.