GenLux Turns 20: Celebrating Fashion, Philanthropy & the Art of Beauty
Giovanni is proud to stand alongside GenLux in celebrating beauty with purpose.
See and hear what’s new at Giovanni
Blog
Giovanni Backstage at the 2025 Emmy Awards: Supporting the Hair Department
Giovanni continues the tradition of championing the creative professionals who bring unforgettable looks to life.
Giovanni Eco Chic Beauty Shines at the National Television Awards in London
An unforgettable night celebrating the artistry of the entertainment industry that proved creativity knows no borders.
Celebrating the Craft: Giovanni at the MacGuffin Awards
Lights, camera, luscious locks! Giovanni isn’t just any hair care brand. We’re the hair care brand of the entertainment industry - and proud to stand behind the artists who bring stories...
Pro Hair Tips from Emmy-Nominated Behind-the-Scenes Celebrity Stylists
Backstage pros share their secrets for award-winning hair.
Find Your Routine: A Tailored Ritual for Healthy Looking, Beautiful Hair
Unveil a tailored hair care regimen that turns every day into a runway moment.
Giovanni spends the weekend with Hollywood’s top stylists…
What happens when Giovanni and the entertainment industry’s best hair pros come together? Creative sparks fly.
Flo Witherspoon’s Career Is Shining - And So Is Her Favorite Giovanni Product
Flo Witherspoon isn’t just making waves in Hollywood hair- she’s making things shine. Whether she’s styling on set, backstage, or in the chair at Taylor Rose Hair Studio, Flo’s signature...
Flo Witherspoon: A Champion of Texture, Talent, and Technique
From Early Passion to Premier Salon Owner Flo’s vision took root in 2012 with the opening of Taylor Rose Hair Studio in West Hollywood—a 500 sq ft. dream built on passion...
Balancing Beauty: Celebrity Stylist Jerilynn Stephens Shares Her Go-To Tips for Oily Hair and Scalp Health
In the high-energy world of television and red-carpet glamour, hairstylist Jerilynn Stephens stands out not just for her talent, but for her tenacity and heart. With 11 Emmy nominations, four...
Styling Strands and Shaping Futures - Jerilynn Stephens Is Manifesting It All
Jerilynn brings a powerful narrative of transformation, empowerment, and authenticity to everything she touches.
Behind the Scenes with Sean James: The Giovanni Formulas This Celebrity Stylist Swears By
Whether he's backstage, on set, or prepping a star for an appearance, Sean James proves that the right products don’t need a high price tag—just proven performance.
Sean James : Global Talent, Hollywood Heart
Sean partnered with Giovanni to access high-performance, multitasking products that respect both artistry and sustainability—a balance that mirrors his own approach to hair and beauty.
Brian's Essentials for Camera-Ready Hair
In Hollywood, great hair isn’t just a detail, it’s a necessity. Celebrity hairstylist Brian Steven Banks, known for his work with comedy icon Wanda Sykes, relies on products that deliver...
Brian Steven Banks: The Creative Force Behind Wanda Sykes and Music's Biggest Nights
Brian Steven Banks is a powerhouse in the world of celebrity hairstyling, known for bringing bold vision, flawless execution, and serious star power to every set he touches. With standout...
Dean's 3 Essentials for Smooth, Shiny Hair
It takes more than great styling—it takes the right products. Celebrity stylist Dean Banowetz shares his go-to Giovanni essentials for smoothing, shining, and sealing every look to perfection. Giovanni Biotin...