100% Pure Castor Oil: A Beautiful Beauty Tradition, Made Simple
A versatile beauty essential rooted in tradition and made for modern hair and skin care.
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Blog
4 Common Hair Concerns, 4 Easy Giovanni Solutions
Need more volume? Fighting frizz? Looking for fuller-looking hair or a little extra repair? We’re breaking down four common hair concerns - and the Giovanni products that help solve them.
Easy Grooming, Effortless Style: Art of Giovanni MEN Collection Makes a Great Gift for Dad
With a fresh Cedarwood scent, Giovanni’s MEN Collection makes Father’s Day gifting easy with everyday grooming essentials to help Dad look sharp and feel refreshed.
Major Hair Envy: A Sleek Updo Finished with 2chic® Frizz Be Gone™
Say goodbye to frizz and hello to smooth, polished, camera-ready hair.
Fresh Ingredients for Fresh Coats
Meet the newest additions to Giovanni’s Professional Pet Care Collection - Exotic Fruit Splash and Tropical Tails, crafted to cleanse, condition, and care for your pup’s coat with fresh, feel-good...
Two New Ways to Love Giovanni Eco Chic® KIDS
Two new Giovanni Eco Chic® KIDS favorites are here - Citrus Splash 2-in-1 and a bigger Curl Cream!
Half-Up, Half-Down Hair Is Having a Moment - Caitlyn gets the Look with Giovanni®
One of spring’s easiest beauty wins, this style keeps hair away from the face while still letting length, waves, curls, or texture shine.
More Mask, More to Love: Giovanni® Hair Masks Are Now Available in Value Sizes
CURL HABIT™ and Biotin & Collagen Hair Masks are now bigger, better, and value-sized.
Giovanni James Guidotti at the Beverly Hills Film Festival
Giovanni Entertainment’s first feature film, That One Beautiful Day and directed by Melora Walters, was selected for the specially curated 2026 Beverly Hills Film Festival. Filmmaker Giovanni James Guidotti was...
Where Heritage Meets Style
A generational staple delivering everyday care and elevated styling performance.
Giovanni Expands Global Reach with Presence at Expo West 2026
Giovanni’s worldwide growth on full display at Expo West - now in over 15,000 stores across 30+ countries.
Inside the 2026 MUAH Awards: Celebrating the Artists Behind Iconic Looks
Nominated hair and makeup artists reveal why they trust Giovanni to create award-worthy looks.
Hollywood-Trusted Hold Meets Football’s Biggest Night
While millions watched Bad Bunny, Lady Gaga, and an electrifying troupe of dancers command the Levi’s Stadium stage during the Super Bowl Halftime Show, the real transformation happened out of...
Keep an Eye on the Hair: Giovanni® Backstage at the 2026 GRAMMYs
Giovanni® Eco Chic Beauty heads backstage at the 2026 Grammy Awards
Romance Your Routine: Hair Care That Loves You Back
Caring for your hair is a form of self-love, take time to enjoy your hair care rituals
Behind the Scenes with Giovanni in 2025
From Hollywood award shows to film and television sets around the world, 2025 was a year of unforgettable behind-the-scenes moments that celebrated Giovanni as the hair care brand trusted by...