Behind the Scenes with Giovanni in 2025
From Hollywood award shows to film and television sets around the world, 2025 was a year of unforgettable behind-the-scenes moments that celebrated Giovanni as the hair care brand trusted by...
See and hear what’s new at Giovanni
Blog
Honored to support After School All-Stars and the students they serve every day.
Giovanni is proud to support After-School All-Stars, an organization that provides after-school programs for more than 150,000 students across the country. Their work helps give kids a safe, supportive place...
Genlux- Get the Look!
Genlux Get the Look! See Robert Steinken use Giovanni products on the Winter 2025 cover model. Read the Article HERE
Giving Back with Heart: Flo Witherspoon’s 10th Annual Taylor Rose Unhoused Drive
As the drive celebrates a decade of giving back, we celebrate Flo - an artist using her platform to uplift her community
Gothamology- The Elevated Holiday Gift List: Luxe Finds for Travelers, Tastemakers & Wellness Devotees
Gothamology The Elevated Holiday Gift List: Luxe Finds for Travelers, Tastemakers & Wellness Devotees For the Skincare & Spa Devotee Giovanni DIRECT LEAVE-IN™ Weightless Moisture Conditioner – A clean-leaning haircare staple that...
Power & Poise: Jane Fonda-Inspired Lift and Shine
A modern take on Jane Fonda’s Barbarella -iconic volume meets futuristic glamour.
Consumer Queen
Consumer Queen Pretty, Practical & Under the Tree: Holiday Picks for Her Giovanni Eco Chic Beauty- Smooth as Silk Collection & FRIZZ BE GONE This holiday season, bring home the red...
Giovanni Sponsors the EDEN 5K/10K Run for Freedom
Giovanni joined the movement at the EDEN 5K/10K, running for freedom and empowerment.
Twiggy Reimagined: 1960s Mod Glamour
Sleek, sculpted, and effortlessly cool - Robert Steinken reimagines Twiggy’s iconic 1960s mod style with modern edge.
GenLux Turns 20: Celebrating Fashion, Philanthropy & the Art of Beauty
Giovanni is proud to stand alongside GenLux in celebrating beauty with purpose.
National Hair Day: A Standing Ovation for Style
Every great look begins with great hair. On National Hair Day, we’re celebrating not just the strands themselves but the artistry, innovation, and behind-the-scenes heroes who make unforgettable styles possible -...
The Mirror- Red carpet hair styling hacks exposed as EGOT-worthy brand Giovanni dubbed 'go-to'
The Mirror Red carpet hair styling hacks exposed as EGOT-worthy brand Giovanni dubbed 'go-to' The Emmy Awards reminded fans just how hard it is to get the perfect hair look,...
The Art of Allure: Sophia Loren’s Glamorous Height and Hold
Voluminous and sultry - Robert Steinken’s modern take on Sophia Loren’s iconic glamour.
Giovanni Backstage at the 2025 Emmy Awards: Supporting the Hair Department
Giovanni continues the tradition of championing the creative professionals who bring unforgettable looks to life.
The Golden Glow of Farrah: Recreating Iconic Volume
Celebrity stylist Robert Steinken reimagines the look on a modern muse, capturing that same carefree glamour with a contemporary finish.
Lights, Camera… Props! Giovanni® at the MacGuffin Awards
Supporting the MacGuffin Awards reflects Giovanni’s dedication to the people behind the scenes.