GenLux cover model Sophie Powers on the red carpet at the GenLux 20th anniversary celebration. Photo credit: Michael Bezjian
GenLux’s 20th anniversary party brought together the designers, stylists, and philanthropists who shape the culture of beauty and fashion. Known for elevating artistry and impact, GenLux tells the stories behind the red carpet - showcasing the creativity that inspires us all.
As The Hair Care Brand of the Entertainment Industry, Giovanni shares that mission. Giovanni products power the looks seen on runways and red carpets, giving stylists the tools to create unforgettable, eco-chic styles. Giovanni is proud to stand alongside GenLux in celebrating beauty with purpose.
GenLux Creative Director Stephen Kamifuji explained, “One of our primary roles is to keep luxury fashion print magazines alive. On the creative side, we strive to produce exceptional images and collaborate with photographers, makeup artists, and hairstylists who share our passion for creating outstanding visuals. We hope to continue serving the creative community by showcasing their talents and featuring the people and companies that give back through their generous philanthropy.”
The evening sparkled with style, conversation, and thoughtful touches. Guests were welcomed not only by a dazzling red carpet, but also with Giovanni’s signature Eco Chic gift bags - an exclusive reminder that beauty with purpose can be carried home.
From there, the spotlight turned to the arrivals.
Stylist, Emmy nominee and Guild Award winning MUAH member Josephine Bouchereau on the GenLux red carpet. Photo credit: Michael Bezjian
Fashion Stylist Sandy Phan. Photo credit: Michael Bezjian
Hair and Makeup Artist Holly Harnwell. Photo credit: Michael Bezjian
Giovanni understands the importance of staying true to your founding principles. GenLux has “pretty much adhered to its original tenets of fashion and philanthropy,” Stephen shared. “Sticking to those pillars has been a cakewalk because there are so many fashionable women who give back. Women who are beautiful inside and out.” That commitment is the same one that has fueled Giovanni since our beginnings on the Sunset Strip in 1979.
Want to experience GenLux for yourself? Explore their latest edition at GenLux.com. Follow them on Instagram (@genlux) for behind-the-scenes stories, event coverage, and exclusive fashion content.