Behind the Scenes with Sean James: The Giovanni Formulas This Celebrity Stylist Swears By

Celebrity hairstylist and makeup artist Sean James has styled everything from red carpets to the cast of The Walking Dead and Breaking Bad. Whether he’s prepping hair for a high-pressure live taping or styling iconic curls under studio lights, Sean turns to Giovanni for hair that performs under any condition. 

“My go-to for a clean, refreshed scalp - without stripping” - Giovanni Tea Tree Triple Treat Invigorating Shampoo
"I always want the scalp to feel refreshed, especially when working long production days. Giovanni’s Tea Tree Triple Treat Invigorating Shampoo delivers the most energizing sensation without over-drying the scalp. It’s lightweight, affordable, and perfect for that first wash before styling,” says Sean. “It’s a great way to start any session.”

Root Lift That Lasts On and Off Camera - Giovanni Root 66™ Max Volume Shampoo
For clients needing major lift and volume, Sean reaches for Giovanni’s Root 66. “Why I love it: It’s lightweight, great for fine hair, and gives noticeable root lift without buildup,” he explains. “It’s ideal for styling sessions or events where you need that extra volume. This affordable shampoo is one of my go-to recommendations.”

 

The Frizz-Free Finish for Studio Perfection - 2chic Frizz Be Gone™ Super-Smoothing, Anti-Frizz Hair Serum
Working under hot studio lights requires products that deliver results without weighing hair down. “I used the Giovanni LA Hold Styling Gel to define and hold those legendary curls without any crunch, and finished with the Giovanni Frizz Be Gone Anti-Frizz Hair Serum to keep the look smooth and glossy under studio lights,” Sean shares.

 

Whether he's backstage, on set, or prepping a star for an appearance, Sean James proves that the right products don’t need a high price tag—just proven performance. “Giovanni gives me the results I need, without compromise.”

Follow Sean on Instagram for more behind-the-scenes looks and expert tips from the world of entertainment styling. Read Sean's bio here.