Just like the coveted E.G.O.T., we're thrilled to announce that Giovanni has earned its own version of "E.G.O.T." status even though it's only designated to individuals!
As the only hair care brand chosen to support hair stylists backstage at all four of the highest level entertainment awards shows, our products played a pivotal role.
Giovanni Eco Chic Beauty was the Presenting Sponsor for the 2024, 2025, & 2026 Makeup Artist and Hairstylist Award Show for the Entertainment, Film and Television Guild.
Giovanni Guidotti, backstage at the LA Live Peacock Theater, getting Giovanni Eco Chic Beauty ready for the hair care team at the 76th and 77th Annual Emmy Awards.
Giovanni Entertainment’s first feature film,That One Beautiful Day and directed by Melora Walters, was selected for the specially curated 2026 Beverly Hills Film Festival. Filmmaker Giovanni James Guidotti was invited to the festival’s pre-opening party at the Beverly Hilton, honoring cinematic excellence. The screening ofThat One Beautiful Day was held Saturday, April 18th at 6:30 PM at the famous Mann’s Chinese Theatre, Hollywood.
Giovanni James Guidotti is the visionary behind Giovanni® Eco Chic Beauty, widely known as “The Hair Care Brand of the Entertainment Industry.” Since entering the beauty business in 1995, he has transformed Giovanni from a boutique natural brand into a global leader in high-performance hair care, now distributed in more than 30 countries worldwide.
Under Guidotti’s leadership, Giovanni has become the #1 selling hair care brand in the U.S. natural products industry (according to SPINS data), and has remained such for over 15 consecutive years. Guidotti transformed Eco Chic beauty into a movement of style and sophistication. Not only had the brand pioneered formulations built around botanical ingredients such as Tea Tree, botanical oils, and plant-derived actives, but Guidotti took it a step further by redefining the modern natural hair care category and setting the standard for what eco chic beauty could be.
Guidotti’s vision also developed the brand into a trusted partner to the professional styling community and a backstage staple across the entertainment world. Today, Giovanni products are used on more than nearly 80 film, television, and streaming productions annually. Giovanni has become distinct as the only hair care brand exclusively selected backstage at the Emmy®, Grammy®, Oscar®, and Tony® Awards during the 2024–2025 season, achieving its own version of an entertainment industry “E.G.O.T.”
Building on this legacy of creativity and cultural influence, Guidotti has recently launched Giovanni Entertainment, a film production company and book publishing venture focused on storytelling that resonates. Drawing from the same entrepreneurial spirit that propelled Giovanni to global success, the company brings together creative vision and strategic insight to develop films and media projects designed to connect with audiences across all genres.
