Local 706 Hollywood Make-up Artist & Barber Levi Vieira (@beautybylevi) shares Smoothing Castor Oil tips and obsession with Giovanni team. Photo: Giovanni Marketing
Giovanni is proud to take part in Beauty Convergence 2025 in Los Angeles - a two-day, invite-only gathering that brings beauty brands together with Hollywood's talented Film & TV artists from The Make-up Artists and Hairstylists Guild (IATSE Local 706).
Sharing the Giovanni Professional Portal with Hair and Makeup Artists at Beauty Convergence 2025. Photo: Giovanni Marketing
Beauty Convergence is a rare opportunity to connect directly with the elite stylists who create the iconic looks for Hollywood’s biggest productions. From blockbuster films and hit television series to commercials, music videos, and theatre performances, these artists set the standard for beauty on-screen.
Influencers attend Day 1 of Beauty Convergence 2025. Photo: Giovanni Marketing
In the past year alone, Giovanni products have supported these stylists backstage at over 70 productions, helping bring award-winning hair and make-up visions to life. Throughout the weekend, Giovanni shared its naturally inspired, salon-quality products with these talented professionals, placing Giovanni products directly into the kits they rely on for high-profile work. The event also offers the chance to discuss trends, collaborate on ideas, and strengthen our ties with the creative community that shapes the entertainment industry’s most memorable styles.
MUAH members gracing the Giovanni booth, volunteering to pass out satin gift bags to Hair and Makeup Artists at Beauty Convergence 2025. L-R Sandra Valencia (@valavi_and_co), Jose Zamora (@jzfresh), Maisha Starks. Photo: Giovanni Marketing
To further support the artistry and business of professional stylists, Giovanni has created the Professional Portal - designed with these artists in mind. Members and licensed stylists earn 40% commission while giving their clients 15% off their favorite Giovanni products. It’s a simple, powerful way to share the products you love, grow your business, and keep clients coming back. Licensed stylists, sign up HERE today!
Emmy and Guild Award winning Local 706 Make-up Artist Glen Alen (@glenalenbeauty) shows love for the new Giovanni Purple Collection. Photo: Giovanni Marketing
Founded in 1979, Giovanni began as a pioneer in salon-quality, naturally inspired hair care. Over the decades, Giovanni has earned a loyal following among beauty enthusiasts worldwide. Today, led by CEO Giovanni Guidotti, Giovanni is trusted by celebrity hair stylists and proudly recognized as The Hair Care Brand of the Entertainment Industry. Giovanni products deliver the performance you expect with the natural ingredients you love - crafted to keep every look camera-ready, on set or off.
Don't miss behind-the-scenes moments, Hollywood hair transformations, and all the red carpet glamour, follow Giovanni Eco Chic Beauty on Instagram (@GiovanniCosmetics).