Giovanni was the haircare brand of choice for the second year in a row at the 2025 Emmys at the famous Peacock Theatre in Los Angeles, proudly supporting the celebrity stylist team led by Edward Morrison.


Emmys backstage stylist stations stocked with Giovanni are ready for the pre-event touchup rush.  

Edward and his team of elite stylists were on hand in the Hair Department to transform nominees, presenters, and special guests for their time on stage and on camera. With Giovanni’s trusted formulas - from shine-enhancing serums to curl-defining sprays - they had everything needed to create flawless looks under pressure.

You can bring that same behind-the-scenes magic into your own routine. Whether you’re getting ready for a night out or simply want to elevate your everyday style, here are a few products celebrity stylists trust to deliver a camera-ready finish.

Shine of the Times
Add instant shine. This celebrity-stylist favorite smooths flyaways and amps up light-catching gloss for a camera-ready finish.

Frizz Be Gone
This high-performance serum seals each strand to fight frizz, smooth flyaways, and add a silky, red-carpet sheen — perfect for last-minute touch-ups or all-day polish. 

LA Hold Hair Spritz
Lock in the look without stiffness. This finishing spray keeps styles secure through lights, cameras, and long nights - just like it does on the red carpet.

Giovanni is the go-to hair care brand for celebrity stylists - trusted on more than 70 film and television productions in 2024 alone. Supporting the Emmy Awards continues our tradition of championing the creative professionals who bring unforgettable looks to life.