Featured In
US Weekly
This $9 Styling Gel Is the Behind-the-Scenes Secret to the ‘All’s Fair’s’ Cast’s Flawless Hair Looks
ELLE
Tea Tree Shampoos Might Be the Secret to a Healthy, Flake-Free Scalp
Genlux
Get the Look!
Giovanni products in action on the winter issue's cover model.
Gothamology
The Elevated Holiday Gift List: Luxe Finds for Travelers, Tastemakers & Wellness Devotees
Consumer Queen
Pretty, Practical & Under the Tree: Holiday Picks for Her
The Mirror
Red carpet hair styling
hacks exposed as EGOT-worthy brand Giovanni dubbed 'go-to'
NATURAL NEWS DESK
From Hollywood to London, our mission is to deliver professional salon-quality performance.
THE SUN
National Television Awards 2025: Olivia Attwood and Maura
Higgins steal the show as they brave the rain on red carpet.
Bello
Humidity doesn't stand a chance. This lightweight styling cream smooths frizz without flattening your hair's natural movement.
CNN
Underscored
The 12 best heat protectant sprays to defend your hair from damage, according to hairstylists
Genlux
Giovanni delivers hair protection against chlorine and other chemicals—perfect for summer.
Vogue
Italia
The best shampoos for curly hair to hydrate and define without frizz
CNN
Underscored
The 17 best volumizing shampoos for full, bouncy hair, according to hairstylists
Groomed LA
Giovanni Eco Chic Beauty™ Color Chic™ Purple Line – The Secret Weapon for Bombshell Blondes
Happi
Giovanni Eco Chic Beauty Presents the Makeup & Hair Stylist Guild Awards with L’Oréal Groupe
Beauty Packaging
Giovanni Eco Chic Beauty & L’Oréal Present Makeup & Hair Stylist Guild Awards
Cosmopolitan
The best leave-in conditioners that optimally nourish your hair
GQ
The Best Hair Styling Products for Men to Nail Whatever Look You're Going For
BuzzFeed
The Ultimate Holiday Gift Guide: Perfect Presents for Everyone on Your List
Brit+Co
Everything You Need To Know About The Silk Press, Fall's Biggest Hairstyle
Glamour
12 Best Dandruff Shampoos, According to Dermatologists and Hair Stylists
InStyle
I'm a Celebrity Hair Stylist, and This $10 Mousse Is My Go-To for Bouncy Red Carpet Blowouts
Press Releases
HOLIDAY HAIR GLAM TIPS STRAIGHT FROM HOLLYWOOD RED CARPET STYLISTS
Read about Giovanni products the professionals are using backstage.
INSIDE GIOVANNI’S BACKSTAGE GLAM AT THE NATIONAL TV AWARDS
From Red-carpet arrivals to on-stage moments, Giovanni stylists brought Hollywood-level hair to the O2 Arena in London.
Giovanni Eco Chic® Debuts Smoothing Castor Oil Hair-Care Collection
The Smoothing Castor Oil Collection includes 6 SKUS with Shampoo, Conditioners, and Treatments.
GIOVANNI ECO CHIC BEAUTY LAUNCHES NEW HAIRCARE COLLECTION
The Biotin & Collagen Collection includes 6 SKUs with Shampoos, Conditioners, Serums, and More
Giovanni Eco Chic Beauty’s New Pro Portal is Here to Help You Boost Your Stylist Income
Giovanni Eco Chic Beauty just launched a new professional portal on their website that features a lot of exciting perks for hair pros—including earned income opportunities.
JUST IN TIME FOR AWARDS SEASON, GIOVANNI ECO CHIC BEAUTY™, LAUNCHES FIRST PURPLE LINE
Color Chic™ Purple Shampoo, Conditioner and Foam for Lightened Hair Features Good-For-You Actives: Argan, Avocado and Coconut Oils, Biotin, Apple Cider Vinegar, Aloe Vera and Keratin
GIOVANNI ECO CHIC JOINS EXCLUSIVE LIST OF 21 WHO HAVE EARNED E.G.O.T. STATUS
The Ultimate Mic Drop Move in Show Business, Giovanni, is the Hair Care Brand Used Backstage at the Emmys, GRAMMYS, Oscars and Tonys
THE “HAIR CARE BRAND OF THE ENTERTAINMENT INDUSTRY,” GIOVANNI ECO CHIC BEAUTY(™) PRESENTS THE MAKEUP & HAIR STYLIST GUILD AWARDS IN CONJUNCTION WITH L’OREAL GROUPE
The Masters of Hollywood Style To Be Recognized for Best Hair Looks in Film and TV
Spreading Holiday Cheer with MillerKnoll’s We Care Event
Giovanni Eco Chic Hair Care Joins in Bringing Joy to the Boys & Girls Club of Los Angeles
GIOVANNI, TREATS MEMBERS OF LOCAL 706 TO A HOLIDAY PAJAMA PARTY
High atop the Hollywood hills, on Friday, December 6, 2024, Giovanni Cosmetics hosted a festive pajama party for IATSE’s Make-Up Artists and Hair Stylists Guild, Local 706.
Unveiling the Hair Genius Behind the Fearless Silver Haired Pixie, Jamie Lee Curtis
Celebrity hair stylist, Sean James, @SeanJamesHair backstage at the 2025 Screen Actors Guild Awards
Press Kit
Please email pr@giovannicosmetics.com for Giovanni Brand Assets