Lights, camera, luscious locks! 
Giovanni isn’t just any hair care brand. We’re the hair care brand of the entertainment industry - and proud to stand behind the artists who bring stories to life. Giovanni has become a trusted name among stylists and continues to find its place backstage at productions of every scale.  In 2024 alone, our products supported more than 70 films, streaming shows, and television productions. We’re also the only hair care brand chosen backstage at the Emmy, Grammy, Oscar, and Tony Awards in the same season.

Join Us in Celebrating Craft & Creativity
Giovanni is proud to support the Property Masters Guild’s MacGuffin Awards - the only event dedicated to celebrating the often-unsung heroes of film, TV, and commercial production: the Property Masters and their teams. Unlike many industry gatherings, this one is open to the public, inviting everyone to share in honoring the artistry that helps bring stories to life.
Saturday, September 13, 2025
Paramount Theatre, Hollywood
Cocktail hour: 6 pm
Awards ceremony: 7–8:30 pm
Afterparty: 8:30–10 pm

Mark your calendar and get your tickets HERE

A Legendary Prop, A Lasting Dedication
Giovanni Guidotti, CEO of Giovanni, shares this dedication to the craft on a deeply personal level. Among his most treasured prop possessions is one of cinema’s most iconic: the axe from The Shining. Far from just a collectible, it symbolizes Giovanni’s authentic connection to Hollywood history and the artistry that lives on through film. It’s a reminder that props, hair, and every detail behind the scenes shape the stories audiences never forget.

Giovanni Cosmetics: bringing haircare, Hollywood, and a dash of horror-prop magic to the spotlight.