THE GIOVANNI® RULE OF BALANCE
Since 1979, the Giovanni® Rule of Balance has been our commitment to make each product as pure and natural as possible without sacrificing exceptional product performance.
Our products are formulated using a number of organic ingredients, all of which can be identified by an asterisk (*) on the back of our packaging; in the ingredient list.
We pride ourselves on having never tested our products on animals and our Leaping Bunny Certification.
The vast majority of our products are vegan friendly with a few exceptions.*
Beauty from the Elements is Chic on the Street®
Wrap yourself in paraben-free formulas
Step into compelling, high-performance combinations
Experience biodegradable ingredients
inside eco-friendly packaging
No Artificial Colors
No Parabens
No Mineral Oil
No Phthalates
No DEA
No Formaldehyde
No Animal By-products*
*All our products are vegan except our Magnetic Shampoo, Conditioner, Power Treatment, Styling Gel and Styling Wax, which contains lactoferrin, and our Hot Chocolate Sugar Scrub, which contains honey.
ECO – Beauty from the Elements
Chic – Stylish and Fashionable
Technology – Alliance of Science and Nature
All product formulations are made in Southern California
Family Owned and Operated, since 1979.