Giovanni Eco Chic Beauty was proud to be chosen by celebrity hairstylist Brian Steven Banks, Head of Hair, and his team of stylists backstage at the BET Awards.
As The Hair Care Brand of the Entertainment Industry, Giovanni continues to show up where performance, creativity, and camera-ready style come together. Backstage at the BET Awards, Brian and his team used Giovanni products to help keep artists and performers looking fresh through quick changes, last-minute touchups, and high-energy moments.
One standout was Giovanni L.A. Hold™ Styling Gel, selected to help create strong, lasting hold without leaving hair looking stiff or overdone.
“Giovanni products work, they perform under pressure, and they help us keep everybody looking fresh,” says Brian Steven Banks. “The L.A. Hold Styling Gel gives us the hold we need without the hair looking stiff or overdone. It’s a game changer.”
Giovanni is honored to be trusted by the talented stylists behind the scenes who help bring unforgettable entertainment moments to life.
