Your favorite hair mask ritual just got bigger.
Giovanni Eco Chic Beauty™ is excited to introduce new 18 oz value sizes of two customer-loved hair masks: CURL HABIT™ Curl Defining Deep Conditioning Hair Mask and Biotin & Collagen Restoring Hair Mask. Already loved in their 10 oz sizes, these go-to treatments are now available in a larger format for even more value, more treatments, and more to love.
Whether you are caring for curls, refreshing dry strands, or giving your hair a weekly boost of moisture, these larger sizes make it easier to keep your favorite Giovanni® mask on hand.
Meet the Masks

Curl Habit™ Curl Defining Deep Conditioning Hair Mask
Curls deserve care that helps them feel soft, defined, and beautifully hydrated. Curl Habit™ Curl Defining Deep Conditioning Hair Mask helps infuse long-lasting moisture into curls while enhancing and improving curl texture.
This rich treatment is ideal for curl routines that need extra conditioning, softness, and manageability. Use it when curls feel dry, need a refresh, or simply deserve a little extra love.

Biotin & Collagen Restoring Hair Mask
For hair that needs a fuller-looking, healthy-looking boost, Biotin & Collagen Restoring Hair Mask helps support essential hair and scalp care while leaving strands feeling nourished and restored.
This mask is a favorite for anyone looking to care for hair that feels tired, stressed, or in need of extra attention. With the new value size, it is easier than ever to make this restoring treatment part of your regular routine.
Why Value Size?
More product means more opportunities to treat your hair without running out too soon. The new 18 oz size is ideal for shoppers who already know and love these masks, families who share products, hair care routines that require generous application, or anyone who wants more of their go-to Giovanni® favorites.
Because when you find a hair mask you love, you want more of it.
Clean Beauty You Can Feel Good About
Like the Giovanni® products you know and trust, these hair masks are thoughtfully made with high-performance formulas and feel-good standards.
Both masks are vegan-friendly, cruelty-free, infused with natural botanical ingredients, packaged in recyclable materials, made without harmful sulfates, parabens, mineral oil, propylene glycol, phthalates, and artificial dyes.
More mask. More treatments. More value. More Giovanni® to love.