From backstage beauty bars in Los Angeles to unforgettable nights in London, 2025 was filled with moments that reminded us why Giovanni is proudly known as The Hair Care Brand of the Entertainment Industry. Throughout the year, we partnered with the artists who shape the stars - showing up where the magic happens and supporting the creative community behind the scenes.
Here's a look at the events that made this year unforgettable -
67th Annual GRAMMY Awards
Crypto.com Arena, Los Angeles, CA
Giovanni® supported the stylists backstage at the 67th Annual GRAMMY Awards in February, with Head of Hair Brian Banks using Giovanni products to prepare artists for music’s biggest night. Check out Brian Banks BTS
12th Annual Make-Up Artists & Hair Stylists Guild Awards
Fairmont Century Plaza, Los Angeles, CA
Giovanni® joined the hair and makeup community at the MUAHS Guild Awards, celebrating the artists who bring iconic on-screen looks to life. Giovanni and friends on the red carpet.
31st Annual Screen Actors Guild Awards
Shrine Auditorium, Los Angeles, CA
Giovanni® friend Sean James styled the legendary Jamie Lee Curtis (nominated for The Last Showgirl) using his Giovanni® product kit backstage at the SAG Awards. See Sean in action.
97th Annual Academy Awards
Dolby Theatre, Hollywood, CA
For the second year in a row, Giovanni® supported the team of 22 hairstylists backstage at the Academy Awards - Hollywood’s biggest night. Celebrity Stylist Jennifer Guerrero behind the scenes.
Natural Products Expo West
Anaheim Convention Center, Anaheim, CA
Giovanni® showcased its latest collections at Natural Products Expo West, connecting with retailers, media, and partners from around the world. Read more HERE.
Santa Monica Film Festival
DGA Theater Complex, Los Angeles, CA
Giovanni® proudly supported the Santa Monica Film Festival, celebrating independent film and the creatives who bring stories to life. Learn more @santamonicafilmfestival
Property Masters Guild Tailgate
Studio at C, Los Angeles, CA
Giovanni is all about showing up for the teams who bring stories to life. Giovanni supported the PMG Tailgate, a day of connection, inspiration, and showcasing how Giovanni is ready to support all corners of the production world. Read more HERE.
Licensing Expo
Mandalay Bay, Las Vegas, NV
Giovanni® explored new brand partnerships at Licensing Expo, meeting with collaborators across entertainment, lifestyle, and beauty. Read more HERE.
BET Awards
Peacock Theater, Los Angeles, CA
Giovanni® products were used backstage at the BET Awards, with Brian Banks helping artists get stage-ready for an unforgettable night. Hair Department Behind the Scenes.
Beauty Convergence
Smashbox Studios, Los Angeles, CA
Hosted by IATSE Local 706, Giovanni® joined professional makeup artists, hairstylists, beauty brands, and creative talent for a day of networking, education, and celebration.
30th Annual National Television Awards
London, England
Presenters and nominees stopped by Giovanni® styling stations for last-minute touchups before stepping onstage at the NTAs. See more behind the scenes here.
MacGuffin Awards
Paramount Theatre, Hollywood, CA
Giovanni® was honored to be part of the Property Masters Guild annual awards event, the MacGuffin Awards, showing support for the artisans who shape unforgettable film and television environments. Visit propertymastersguild.org to see the list of nominees and winners.
Primetime Emmy Awards
Peacock Theater, Los Angeles, CA
Giovanni® was the haircare brand of choice again at the 2025 Emmys at the famous Peacock Theatre in Los Angeles, proudly supporting the celebrity stylist team led by Edward Morrison. Read more here.
Genlux 20th Anniversary Event
Los Angeles, CA
Two decades of luxury lifestyle storytelling were celebrated at GenLux’s 20th anniversary party bringing together the designers, stylists, and philanthropists who shape the culture of beauty and fashion. Experience GenLux here - genlux.com
Rock & Roll Hall of Fame Induction Ceremony
Peacock Theatre, Los Angeles, CA
Giovanni® supported the Rock & Roll Hall of Fame Induction Ceremony backstage, with Brian Banks leading hair for music legends.
Critics Choice Awards
Giovanni® is honored to have supplied hair products to 5 Critics Choice–nominated films and TV shows this year. Cheers to the teams behind the movie magic!
A Year to Remember
From Hollywood’s most iconic award shows to global beauty events, 2025 was a celebration of artistry, creativity, and collaboration. We are endlessly grateful to the hairstylists, makeup artists, and partners who trust Giovanni® backstage - and we look forward to continuing our journey as The Hair Care Brand of the Entertainment Industry.