As Giovanni Eco Chic Beauty continues to grow worldwide, Giovanni's presence at Natural Products Expo West - the largest natural products trade show in the U.S. - was a powerful reminder of our roots and our reach. This year’s show brought together thousands of industry leaders, retailers, and wellness innovators, and Giovanni was proud to stand among them, representing over four decades of clean beauty innovation.

Our booth showcased Giovanni’s most beloved collections - from our Tea Tree Triple Treat™ to our Biotin & Collagen line - each crafted with botanical ingredients and backed by our legacy as The Hair Care Brand of the Entertainment Industry™. As Giovanni products reach more countries, retailers, and online platforms, Expo West was an opportunity to connect with international distributors and reinforce our commitment to salon-quality hair care without harsh chemicals.

Attendees experienced firsthand the results of our salon-inspired formulas, which are vegan-friendly, cruelty-free, and made in Southern California. With increased global demand, Giovanni continues to scale responsibly - expanding into new markets while maintaining the integrity and artistry that have made us a trusted name in beauty for over 45 years.

Expo West was not just about showcasing product lines; it was a celebration of sustainable beauty, creative formulation, and the power of family-owned innovation. We look forward to building on the connections made and growing the Giovanni family across the globe.