As Giovanni Eco Chic Beauty continues to grow worldwide, Giovanni's presence at Natural Products Expo West - the largest natural products trade show in the U.S. - is a powerful reminder of our roots and our reach. Today, Giovanni products are available in over 15,000 retail locations across more than 30 countries, yet our mission remains grounded in the same commitment to clean, salon-quality hair care that began on L.A.’s Sunset Strip in 1979.
This year’s show brings together thousands of industry leaders, retailers, and wellness innovators, and Giovanni is proud to stand among them, representing over four decades of botanical innovation and family-owned craftsmanship.
Our booth showcases Giovanni’s most beloved collections — from Tea Tree Triple Treat™ to Biotin & Collagen — each crafted with plant-based ingredients and backed by our legacy as The Hair Care Brand of the Entertainment Industry. As our products continue to reach new countries, retailers, and online platforms, Expo West provides a unique opportunity to connect with global partners and reinforce our commitment to high-performance hair care without harsh chemicals.
Our salon-inspired formulas - vegan-friendly, cruelty-free, and proudly made in Southern California - continue to meet growing global demand. As Giovanni expands into new markets, we remain committed to scaling responsibly while preserving the integrity, creativity, and sustainability that define our brand.
Expo West is not just about showcasing product lines; it’s a celebration of clean beauty, responsible innovation, and the enduring power of a family-owned company. We look forward to building on the connections made and continuing to grow the Giovanni family around the world.
