Giovanni has gone back to its roots with a returning focus on the entertainment industry, The brand’s founder, Arthur Guidotti, started his salon on the iconic Sunset Strip in the 60s, called “On Sunset”, which was a hit with many Hollywood celebrities including Lucille Ball.

He was a natural products pioneer, with a vision and a love for all things hair. After years of exposure to harsh chemicals present in many salon products, Arthur’s hands started to react. Arthur and his son would often frequent LA’s Chinatown to buy herbs wrapped in Chinese newspaper along with exotic essential oils of the time including Tea Tree and Jojoba, to take back to their garage and experiment with. Giovanni was one of the first companies to formulate Tea Tree Oil in hair care, and 40 years later, the Tea Tree Triple Treat remains one of the #1 selling hair care products in the US Natural products industry. (read full article here)