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MUAHS Guild Awards statues lined up on stage prior to the Awards Ceremony on Saturday, February 14, 2026.

Inside the 2026 MUAH Awards: Celebrating the Artists Behind Iconic Looks

Nominated hair and makeup artists reveal why they trust Giovanni to create award-worthy looks.

Valentine Gift Suggestions for the Most Famed of the Moment

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Valentine's Day Gift Ideas That Feel Personal, Not Last-Minute

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Hollywood-Trusted Hold Meets Football’s Biggest Night

While millions watched Bad Bunny, Lady Gaga, and an electrifying troupe of dancers command the Levi’s Stadium stage during the Super Bowl Halftime Show, the real transformation happened out of...

Keep an Eye on the Hair: Giovanni® Backstage at the 2026 GRAMMYs

Giovanni® Eco Chic Beauty heads backstage at the 2026 Grammy Awards

Romance Your Routine: Hair Care That Loves You Back

Caring for your hair is a form of self-love, take time to enjoy your hair care rituals

Behind the Scenes with Giovanni in 2025

From Hollywood award shows to film and television sets around the world, 2025 was a year of unforgettable behind-the-scenes moments that celebrated Giovanni as the hair care brand trusted by...

Honored to support After School All-Stars and the students they serve every day.

Giovanni is proud to support After-School All-Stars, an organization that provides after-school programs for more than 150,000 students across the country. Their work helps give kids a safe, supportive place...

Genlux- Get the Look!

Genlux Get the Look! See Robert Steinken use Giovanni products on the Winter 2025 cover model. Read the Article HERE

Flo Witherspoon on the red carpet at the 2025 MUAH awards.

Giving Back with Heart: Flo Witherspoon’s 10th Annual Taylor Rose Unhoused Drive

As the drive celebrates a decade of giving back, we celebrate Flo - an artist using her platform to uplift her community

Gothamology- The Elevated Holiday Gift List: Luxe Finds for Travelers, Tastemakers & Wellness Devotees

Gothamology The Elevated Holiday Gift List: Luxe Finds for Travelers, Tastemakers & Wellness Devotees For the Skincare & Spa Devotee Giovanni DIRECT LEAVE-IN™ Weightless Moisture Conditioner – A clean-leaning haircare staple that...

Power & Poise: Jane Fonda-Inspired Lift and Shine

A modern take on Jane Fonda’s Barbarella -iconic volume meets futuristic glamour.

Consumer Queen

Consumer Queen Pretty, Practical & Under the Tree: Holiday Picks for Her Giovanni Eco Chic Beauty- Smooth as Silk Collection & FRIZZ BE GONE This holiday season, bring home the red...