Blonde, silver, gray, white, and highlighted hair can look bright and beautiful - until brassiness starts to show up. Yellow or warm tones can make light hair look dull, uneven, or less fresh between salon visits.
That’s where Giovanni’s Color Chic Purple Collection comes in.
Purple helps balance the look of yellow tones, making it a go-to for hair that needs a cooler, brighter-looking refresh.
Meet the Routine
Color Chic Purple Shampoo
This purple shampoo gently cleanses while helping tone the appearance of unwanted brassiness in blonde, silver, gray, white, and highlighted hair.
Benefit: Helps cleanse, refresh, and brighten the look of light-colored hair while reducing the appearance of warm, brassy tones.
Color Chic Purple Conditioner
This conditioner helps soften, smooth, and detangle while supporting the purple-toning routine.
Benefit: Helps condition, soften, smooth, and detangle hair while supporting a cooler-looking finish.
Color Chic Purple Foam
This leave-in foam helps give light hair an extra toning boost while adding touchable softness and styling support.
Benefit: Helps refresh the look of blonde, silver, gray, white, and highlighted hair while adding lightweight softness, control, and shine.
How to Use
Wet hair thoroughly, then massage Color Chic Purple Shampoo into the scalp and through the hair, focusing on areas where brassiness is most visible. Let it sit briefly, then rinse well.
Follow with Color Chic Purple Conditioner, applying from mid-lengths to ends. Leave on for a few minutes, rinse thoroughly, and towel dry.
For an extra cool-tone boost, apply Color Chic Purple Foam evenly through damp hair before styling. Use where hair needs added brightness, softness, or control.
Perfect For
Blonde hair
Silver hair
Gray or white hair
Highlights
Balayage
Lightened hair
Hair that looks yellow, warm, dull, or brassy
The Cool-Tone Finish
Giovanni’s Color Chic Purple Collection helps light hair look brighter, cooler, and fresher between salon visits - with a simple purple-powered routine that keeps your color looking confident, polished, and ready to shine.
Brassiness may try to steal the spotlight, but Color Chic knows how to bring the cool back.
