Giovanni® returned to Beauty Convergence 2026 for an unforgettable weekend celebrating the artistry, creativity, and talent behind some of entertainment’s most iconic beauty looks.
Held at Smashbox Studios in Culver City, Beauty Convergence brought together hundreds of celebrity hairstylists, make-up artists, beauty professionals, influencers, and leading beauty brands for a weekend dedicated to the people who help create the looks we see on screen, on stage, and on the red carpet.
Local 706 members got a sneak peek of new innovation to be unveiled to the public in the coming months.
As The Hair Care Brand of the Entertainment Industry, Giovanni was thrilled to reconnect with so many talented artists who know our products, use them in their professional kits, and continue to make Giovanni part of their work behind the scenes.
From longtime Giovanni fans to artists discovering the brand for the first time, we loved hearing product favorites, swapping styling stories and talking about what beauty professionals need when creating looks for film, television, live entertainment and beyond.
A few moments captured with Local 706 Celebrity Stylists and Beauty Influencers
Multi Emmy Award Winning Makeup Artist Tym Buacharern interviews Giovanni Business Development Manager Nicole Far
Giovanni Heritage styling favorites on display at Beauty Convergence 2026, celebrating the iconic products trusted by professional stylists for decades.
Local 706 Union Member Liz loves Biotin & Collagen Strengthening Shampoo 
Local 706 Union Member Michael shares experiences working with a variety of hair conditions and his Giovanni favorites.
Giovanni was founded in 1979 with professional salon roots, and nearly five decades later, that connection to the professional beauty community remains an important part of who we are.
Beauty Convergence gives us the opportunity to celebrate the artists behind the artistry and to put Giovanni products directly into the hands of the professionals creating the looks audiences love.
Thank you to everyone who stopped by, shared a story, posed for a photo, discovered a new favorite or gave us feedback on what’s coming next.
We’ll see you behind the scenes.
Giovanni® - The Hair Care Brand of the Entertainment Industry
Follow @GiovanniCosmetics on Instagram for more behind-the-scenes moments, celebrity stylist features, and beauty inspiration.
