Lived-In Texture System

Born from Giovanni J. Guidotti’s family salon heritage, the Giovanni® Lived-In Texture System brings professional-inspired cleansing, conditioning and styling artistry to effortlessly textured, naturally polished hair. This elevated four-step system is expertly crafted for those who want definition without stiffness, texture without heaviness and a finished look that still feels like their own.

Designed for lived-in texture, soft definition and natural movement, each formula works together to help enhance the beauty of hair without making it look overworked. The Professional Shampoo gently cleanses while helping leave hair soft, smooth and silky, while the Professional Conditioner provides luxurious conditioning care to help leave strands manageable and ready for styling.

The Professional Strong Hold Hair Styling Gel provides dependable hold and definition when more control is desired, helping shape, smooth and define hair while keeping styles polished and in place. The Professional Hair Texturizing, Styling & Defining Cream adds the finishing touch, helping create soft definition, controlled texture and healthy-looking shine while preserving natural movement. Infused with Silk Proteins, it helps smooth the appearance of frizz and flyaways while taming unmanageable hair without leaving hair feeling stiff or overworked.

Every step is infused with an exquisite signature fragrance featuring crisp green pear, sun-ripened cantaloupe and fresh botanical notes, layered with elegant lily and tropical pineapple, then wrapped in creamy coconut, luminous jasmine and velvety tonka bean for an irresistibly elegant finish.

Whether you are refining waves, defining curls, enhancing layers or creating effortless texture, the Lived-In Texture System gives you the professional-inspired tools to create hair that looks beautifully undone, touchable and naturally polished.

Four professional-inspired steps. Soft definition. Natural movement. Texture that looks effortlessly yours.