(12 customer reviews)
8.5 oz.for limp, lifeless hair
  • Increases volume in limp, lifeless hair
  • Cleans and adds weightless bounce
  • Strengthens thin, fragile hair
  • Protects fine hair from damage while building body
  • Lauryl and laureth sulfate-free
  • Color-Safe
  • Vegan-Friendly

Due to the chain of supply, certain Giovanni® products may have previous ingredient statements. Please refer to the ingredient label as affixed to or printed on each product.

In stock

SKU: 716237181718 Categories: , Tags: , ,

Product Description

Giovanni ROOT 66™ Max Volume Shampoo is stretching ahead, revving its Horsetail horsepower expanders to maximize volume to fine and thinning hair that is limping along through life. This sulfate-free volumizing shampoo won’t weigh your hair down. It contains Horsetail Extract, a healing herb rich in nutrients and high in silica, to help keep hair strong. Wash in bounce, wash in strength, wash in body. So put the pedal to the metal. It’s a minimum price to pay for big-time volume and the lift of fine, thinning hair. This root lifting shampoo from our Eco Chic® Collection is recommended for very fine and oily hair.

This sulfate-free volumizing shampoo will not dull, strip color, or damage your hair. It’s color-safe, paraben-free, and cruelty-free. Look in the Ingredients tab for a listing of USDA certified organic ingredients.

Explore our look book for style inspiration that is all about the volume and embrace the sulfate-free lathers of Giovanni ROOT 66™ Max Volume Shampoo today.

Giovanni hair care…bridging the gap between natural and salon-quality.

How to Use

Lather this sulfate-free volumizing shampoo into wet hair. Rinse. Repeat for maximum volume. Follow with ROOT 66™ Max Volume Conditioner and ROOT 66™ Max Volume Directional Root Lifting Spray for big-time body.


INGREDIENTS: Aqua (Water), Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Hydroxysultaine, Sodium Lauroamphoacetate, Acrylates Copolymer, Decyl Glucoside, Benzyl Alcohol, Sodium Chloride (Sea Salt), Natural Fragrance, *Aloe Barbadensis (Aloe Vera) Leaf Juice, *Actinidia Chinensis (Kiwi) Fruit Extract, *Carica Papaya (Papaya) Fruit Extract, *Equisetum Arvense (Horsetail) Extract, *Mangifera Indica (Mango) Fruit Extract, Sodium Benzoate, Benzyl Benzoate, Glyceryl Citrate/Lactate/Linoleate/Oleate, Alcohol, Dehydroacetic Acid, Sodium Hydroxide

*USDA Certified Organic

Due to the chain of supply, certain Giovanni® products may have previous ingredient statements. Please refer to the ingredient label as affixed to or printed on each product.

Please note this ingredient list is applicable only for product distribution in the United States.

From time to time we may have ingredient changes to some of our products due to newer more natural raw materials or botanicals becoming available.

These changes could make a product look slightly different from its predecessor in color, fragrance and texture, but rest assured the performance of the product will be the same or better with the ingredient change.

We continually strive to formulate products as natural as possible while pleasing our customers with high-performance products.

Giovanni Cosmetics- What the press has to say

Reviews (12)

12 reviews for ROOT 66™ MAX VOLUME SHAMPOO

  1. janetreikimaster (verified owner)

    Janet Handley – December 30, 2021
    I was recommended by the Company Green Hare, as I have gone all Natural ( None – Chemical ) hair color with them. I asked what Shampoo & Conditioner should I use for the best results? They advised me Giovanni is the best for my needs. They were absolutely right! I am so so grateful as my hair has never felt or looked better. Thank You.

  2. Aratrika Dey (verified owner)

    I was skeptical at first because I had tried several volumizing shampoos that made my hair dry and brittle. This one however, does what it promises! It gives me volume without the frizz, while maintaining the moisture. I pair it with the tea tree shampoo from this same line and the results are great.

  3. Rebekah Chung (verified owner)

    I recently switched my hair care routine to follow the curly girl method. I like that this shampoo meets curly girl standards and uses lighter ingredients (no shea and cocoa butter) that doesn’t weigh down my curls. It has a nice, citrus smell and works well with my hair. It’s the best quality product for the best price, that I’ve found so far.

  4. Lindsay Wood (verified owner)

    The Root 66 shampoo and conditioner are light, add volume, have a pleasing fragrance, and are offered at a reasonable price. I have tried nearly every eco-friendly, cruelty-free shampoo on the market and I have never loved anything else.

  5. 1690616373 (verified owner)

    An shampoo of all its best! increase volume and add weighless bounces. Get refresh after using this product on my hair. it is worth of waiting for such a good products!

  6. Pamela Hedrick (verified owner)

    This shampoo and conditioner is the best I have found for my thinning hair. It does add some volume (though not as much as the ad might make you think), and it also seems to help in smoothing my curls out. It has performed better than others I have used that are much more expensive. I’ll stick with it.

  7. Jamie Kiderman (verified owner)

    My husband and I both love the Root 66 max volume shampoo and conditioner! We have been using for years. I was buying it on Amazon for a while, but noticed that my shampoo would be different colors with different orders. So I placed my last order directly from the company website to ensure that I was buying a fresh batch. I was thrilled to see that I could also buy the bottles in travel size and the free samples were an added treat! We will continue to shop here.

  8. Joe

    Man review here: best shampoo and conditioner product I’ve used with my long hair. Also with Frizz-be-gone hair serum, it is the best combination against breakage and frizz. Plus my hair is maintaining its strength, fullness and shine. Best products on the market for hair. Been using for almost two years.

  9. Daniela Heindl (verified owner)

    I have very fine and very oily untreated hair. My store stopped carrying this so now I order directly from I love this product as it doesn’t weigh my hair down at all by any moisturizer but doesn’t leave it dry at the same time, been using it for at least 8 years. Root 66 has been the best shampoo I have ever found for my hair!

  10. Linda Robertson (verified owner)

    I have very fine hair and this shampoo is the best I’ve ever used. I also use the same line of conditioner and volume gel.

  11. Saldisk1

    My hair is actually thinning so much that I had to try something new. I came across this max volume shampoo and conditioner based on a recommendation. I’m liking it a lot. The scent is very light as well.

  12. Fiona

    I am so disappointed by this shampoo. I have extremely fine hair and I was excited to purchase a product specifically for that, and an eco friendly one as well. While the shampoo promises max volume, my hair has never been so flat in my life. Not only is it flat, but it has made my naturally wavy hair completely straight as well, adding to how flat it lies. I don’t understand how a product that seems to be formulated for my type of hair can do completely the opposite of what it promises.

    • Angel

      Hello Fiona,
      Thank you for your interest in Giovanni Cosmetics. All Giovanni® products are 100% guaranteed when purchased through an authorized retailer. You are always welcome to return any products you are not completely satisfied with, to the place of purchase for exchange or refund. We have a couple of other products which may work for you since this particular one has not. Please check your email with more information.
      Customer Service

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