Giovanni Cosmetics


(5 customer reviews)
8.5 oz. / 24 oz. / 33.8 oz. for normal to dry hair
  • Balances the art of clean with moisture and protection
  • Gentle enough for use every day
  • Adds moisture and manageability
  • Hydrating botanical extracts smooth frizz
  • Leaves hair perfectly pH balanced and clean
  • Ideal for over-processed, environmentally stressed hair
  • Lauryl and laureth sulfate-free clarifying shampoo
  • Color-Safe
  • Vegan-Friendly

Due to the chain of supply, certain Giovanni products may have previous ingredient statements. Please refer to the ingredient label as affixed to or printed on each product.

SKU: 716237030085 Categories: , Tags: ,

Product Description

When hair is dry, it needs a drink. Give it the hydration it needs, and wants, with a balance of ingredients that clarify and infuse moisture, all the while locking in color. A signature product in our Eco Chic® collection, Giovanni 50:50 BALANCED™ Shampoo balances the art of clean with supreme protection. Gentle enough for every day, superior shine is on the way. Smile. This is happy hour…for your hair.

This sulfate-free shampoo will not dull, strip color, or damage your hair. It’s color-safe, paraben-free, and cruelty-free. Look in the Ingredients tab for a listing of USDA certified organic ingredients. All of the products at Giovanni are cruelty-free and shipped in recyclable packaging.

Contact us with your ordering and shipping inquiries and buy Giovanni 50:50 BALANCED™ Shampoo online. Free ground shipping to the continental US is provided on orders of $35 or more.

Giovanni hair care…bridging the gap between natural and salon-quality.

How to Use

Massage rich lather into wet hair and rinse. Follow this Giovanni 50:50 BALANCED™ Shampoo with 50:50 BALANCED™ Hydrating-Calming Conditioner.


INGREDIENTS: Aqua (Purified Water), Sodium Cocoamphoacetate, Lauryl Glucoside, Sodium Cocoyl Glutamate, Sodium Lauryl Glucose Carboxylate, Decyl Glucoside, Cocamidopropyl Betaine, Glycerin, Panthenol, Potassium Sorbate, Citric Acid, Polysorbate 20, Phenoxyethanol, Natural Fragrance, *Aloe Barbadensis (Aloe Vera) Leaf Juice, *Helianthus Annuus (Sunflower) Seed Oil, *Glycine Soja (Soybean) Seed Extract, *Betula Alba Extract, *Malva Sylvestris (Mallow) Extract, *Achillea Millefolium Extract, *Chamomilla Recutita (Matricaria) Flower Extract, *Equisetum Arvense Extract, *Lavandula Angustifolia (Lavender) Extract, *Rosmarinus Officinalis (Rosemary) Leaf Extract, *Salvia Sclarea (Clary) Extract, *Thymus Vulgaris (Thyme) Extract, *Tussilago Farfara (Coltsfoot) Flower Extract, *Urtica Dioica (Nettle) Extract

*USDA Certified Organic

Due to the chain of supply, certain Giovanni® products may have previous ingredient statements. Please refer to the ingredient label as affixed to or printed on each product.

Please note this ingredient list is applicable only for product distribution in the United States.

From time to time we may have ingredient changes to some of our products due to newer more natural raw materials or botanicals becoming available.

These changes could make a product look slightly different from its predecessor in color, fragrance and texture, but rest assured the performance of the product will be the same or better with the ingredient change.

We continually strive to formulate products as natural as possible while pleasing our customers with high-performance products.

Reviews (5)


  1. Debbie

    Fabulous!! This shampoo along with the matching conditioner has brought my hair long hair back to life. It leaves my hair soft and so shiny bringing out my natural highlights. Another great factor is that I have noticed in very humid weather my hair no longer has frizz or has “poufed up” . It says straight and shiny. Please don’t change a thing about this duo, it is perfect as it is!! I will be stocking up on this set !! Thank you Giovanni for a wonderful product!

  2. aperky7 (verified owner)

    (I have 4c hair.) Works great. It does exactly what it says: clarifies, yet moisturizes. I didn’t get that dry squeaky feeling like I usually do after using other clarifying shampoos. It removed all build up without completely stripping my hair. Love it.

  3. caleigharose (verified owner)

    Wow, this stuff really does what it says! My hair has been suffering from protein overload, and after using this a few times, my hair already feels so much better!

  4. julie31415pi (verified owner)

    Please never stop making this! I have lots of very fine hair, and most products weigh my hair down. This shampoo leaves my hair feeling light yet manageable. Smells great, too. Best shampoo ever!

  5. mij5690 (verified owner)

    I have wavy/curly hair that needs a thorough cleaning and my husband has straight fine hair and we both love using it. It lathers really well and doesn’t strip my hair which is very important if you have wavy hair. Best shampoo and will repurchase for sure!

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