(11 customer reviews)
8.5 oz. / 24 oz. / 128 oz. (gallon)for normal to dry hair
  • Balances the art of clean with moisture and protection
  • Gentle enough for use every day
  • Adds moisture and manageability
  • Hydrating botanical extracts smooth frizz
  • Leaves hair perfectly pH balanced and clean
  • Ideal for over-processed, environmentally stressed hair
  • Color-Safe
  • Vegan-Friendly

Due to the chain of supply, certain Giovanni products may have previous ingredient statements. Please refer to the ingredient label as affixed to or printed on each product.


Product Description

When hair is dry, it needs a drink. Give it the hydration it needs, and wants, with a balance of ingredients that clarify and infuse moisture, all the while locking in color. A signature product in our Eco Chic® collection, Giovanni® 50:50 BALANCED™ Shampoo balances the art of clean with supreme protection. Gentle enough for every day, superior shine is on the way. Smile. This is happy hour…for your hair.

This shampoo will not dull, strip color, or damage your hair. It’s color-safe, paraben-free, and cruelty-free. Look in the Ingredients tab for a listing of (*) organically produced ingredients. All of the products at Giovanni® are cruelty-free and shipped in recyclable packaging.

Contact us with your ordering and shipping inquiries and buy Giovanni® 50:50 BALANCED™ Shampoo online. Giovanni® hair care…bridging the gap between natural and salon-quality.

How to Use

Massage rich lather into wet hair and rinse. Follow this Giovanni 50:50 BALANCED™ Shampoo with 50:50 BALANCED™ Hydrating-Calming Conditioner.


INGREDIENTS: Aqua (Purified Water), Sodium Coco-Sulfate, Cocamidopropyl Betaine, Sodium Cocoamphoacetate, Polysorbate 20, Lauryl Glucoside, Glycerin, *Aloe Barbadensis (Aloe Vera) Leaf Juice, *Helianthus Annuus (Sunflower) Seed Oil, Sodium Cocoyl Glutamate, Sodium Lauryl Glucose Carboxylate, *Glycine Soja (Soybean) Seed Extract, *Betula Alba (Birch) Bark/Leaf Extract, Decyl Glucoside, *Urtica Dioica (Nettle) Extract, *Equisetum Arvense (Horsetail Plant) Extract, Citric Acid, Phenoxyethanol, *Lavandula Angustifolia (Lavender) Flower/Leaf/Stem Extract, Fragrance, *Salvia Sclarea (Clary) Extract, *Rosmarinus Officinalis (Rosemary) Leaf Extract, *Chamomilla Recutita (Matricaria) Flower Extract, *Thymus Vulgaris (Thyme) Extract, Ethylhexylglycerin, Potassium Sorbate, Tocopherol (Vitamin E)

*Organically produced ingredient

Due to the chain of supply, certain Giovanni® products may have previous ingredient statements. Please refer to the ingredient label as affixed to or printed on each product.

Please note this ingredient list is applicable only for product distribution in the United States.

From time to time we may have ingredient changes to some of our products due to newer more natural raw materials or botanicals becoming available.

These changes could make a product look slightly different from its predecessor in color, fragrance and texture, but rest assured the performance of the product will be the same or better with the ingredient change.

We continually strive to formulate products as natural as possible while pleasing our customers with high-performance products.

Giovanni Cosmetics- What the press has to say

Reviews (11)


  1. johannatrapezio (verified owner)

    It’s great! Does its job of cleaning my scalp & smells so great without being overpowering. My husband uses it for his beard & helps with dry skin.

  2. irene160535 (verified owner)

    Amazing! Doesn’t strip hair, but still cleans it while moisturizing.

  3. Karen Asbeck (verified owner)

    Absolutely in love with this!! I don’t use hair products in my hair so i didn’t think i had much build up, however, the first time i used this i noticed a HUGE difference. I have fine, thin hair and completely straight. After using this i looked like i had 2x the amount of hair and it was in gorgeous condition. I use this all the time now and am in love!!!

  4. natalycristela (verified owner)

    Its pretty clarifying like it claims, has a light citrus smell, and leaves my hair fairly weightless. Perfect for a once in a while clarifying shampoo.

  5. jhshipstead (verified owner)

    I’ve been searching for 6 years for a cruelty-free shampoo that doesn’t leave my hair coated and greasy – this shampoo is perfect. My really long, slightly oily hair is made soft and smooth, and I can go longer without shampooing.

  6. suegianamorgan (verified owner)

    My hair just wasn’t coming out so great with my previous shampoo, I think it got too used to it. It was time to change. This shampoo and conditioner are so nice! They leave my hair shiny and soft and reduces my split ends. I love that it is safe for everyday use.

  7. mij5690 (verified owner)

    I have wavy/curly hair that needs a thorough cleaning and my husband has straight fine hair and we both love using it. It lathers really well and doesn’t strip my hair which is very important if you have wavy hair. Best shampoo and will repurchase for sure!

  8. julie31415pi (verified owner)

    Please never stop making this! I have lots of very fine hair, and most products weigh my hair down. This shampoo leaves my hair feeling light yet manageable. Smells great, too. Best shampoo ever!

  9. caleigharose (verified owner)

    Wow, this stuff really does what it says! My hair has been suffering from protein overload, and after using this a few times, my hair already feels so much better!

  10. aperky7 (verified owner)

    (I have 4c hair.) Works great. It does exactly what it says: clarifies, yet moisturizes. I didn’t get that dry squeaky feeling like I usually do after using other clarifying shampoos. It removed all build up without completely stripping my hair. Love it.

  11. Debbie

    Fabulous!! This shampoo along with the matching conditioner has brought my hair long hair back to life. It leaves my hair soft and so shiny bringing out my natural highlights. Another great factor is that I have noticed in very humid weather my hair no longer has frizz or has “poufed up” . It says straight and shiny. Please don’t change a thing about this duo, it is perfect as it is!! I will be stocking up on this set !! Thank you Giovanni for a wonderful product!

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