Vanitas Vanitatum Entertainment was founded in 2024 by Giovanni James Guidotti, a visionary entrepreneur with a legacy of transforming industries. With decades of success in the beauty world, Giovanni built Giovanni Eco Chic Beauty into the #1 selling hair care brand in the U.S. natural channel. Trusted by top stylists and the only brand chosen to be used backstage at the Emmys, Grammys, Oscars, and Tonys (2024/2025), Giovanni has achieved its own version of an “E.G.O.T.”. Under Giovanni’s leadership, the Giovanni brand of products have also been used in over 70 films, streaming productions, and television shows in just one year, 2024 alone.

Now, with Vanitas Vanitatum, Giovanni brings that same blend of artistry, innovation, and business acumen to entertainment. Fresh off the wrap of his second feature, In Tandem, he continues to shape industries at the intersection of creativity and commerce.