Grammys
A stylist with a Giovanni Eco Chic Beauty branded apron works on a blonde guest. The camera moves from a tight curling-iron moment at the fringe to a wider take of the stylist at her station, vanity mirror lit behind them, and to a close-up of the guest — soft pinned-up shape, swept bangs, a warm smile to camera. A quiet, confident look at salon-quality finishing on one of music's biggest nights.
A behind-the-scenes load-in video at the 67th Annual Grammy Awards at Crypto.com Arena. The piece opens on the venue marquee announcing "Music's Biggest Night — 67th Annual Grammy — February 2," then moves through the backstage spaces of the arena: a corridor pass, the concrete floor marked with yellow safety tape, equipment carts and trolleys staged for the night. The video settles on a crew member in a green-and-yellow striped beanie on a stepladder, hanging the Giovanni Eco Chic Beauty step-and-repeat backdrop against a black drape. A colleague joins to steady the fabric while the corners are pinned, and the camera pulls back as they walk past the completed backdrop. A quiet, observational view of the early build — hours before the night's biggest moments — with the Giovanni logo going up where it counts.
A backstage team: a stylist in a sleeveless apron rolls a director's chair at a vanity station mid-build, then the camera pans through the rest of the room — paired vanity mirrors with bare-bulb lighting, the prepped Giovanni kit at the ready. A glimpse of team energy on a build day: proud, ready, and standing in the kit.
A stylist tries on the new Giovanni Eco Chic Beauty branded apron at his backstage prep station — vanity mirrors with bare-bulb lighting in the background, a red kit under the counter, rolling kits and director's chairs nearby. He turns to show the front and the back, where the Giovanni logo runs across the front, smiling and talking to someone off-camera. The dialogue tells the story: "Giovanni on deck — he killed it with that. That's the best one I've seen. The material is perfect. It is premium."
A behind-the-scenes reel set in Beverly Hills, capturing a private styling event by the Giovanni Eco Chic Beauty team. The piece opens on a sun-soaked drive down a palm-lined Beverly Hills street, then moves into the host home for a group photo: Stylist Paul Weiss with the styling team, all in coordinated black, each holding a pink Giovanni gift bag against a vivid pink-and-green tropical-leaf painting. From there, the camera takes in the details of the day — a chef setting up a catering station, a fresh floral arrangement of magenta and orange peonies on a marble coffee table beside Peter Lindbergh and Tom Ford photography books, a tight close-up of a polished low chignon finished with a gold hoop earring, and a "Paul Weiss Team" title card over a garden patio where guests in evening gowns gather. The reel closes on a hazy, late-day Los Angeles cityscape framed by palm trees, glimpsed through the glass of a Beverly Hills deck.