While millions watched Bad Bunny, Lady Gaga, and an electrifying troupe of dancers command the Levi’s Stadium stage during the Super Bowl Halftime Show, the real transformation happened out of sight - backstage, where elite styling teams worked at lightning speed to prepare performers for one of the most demanding live events in the world. In those high-pressure moments between rehearsals and showtime, celebrity hairstylist and Head of Hair Brian Steven Banks and his team relied on Giovanni Eco Chic Beauty to help bring each look to life and keep it intact through sweat, heat, and nonstop movement.
Giovanni has long been a quiet presence behind the scenes, supporting the artists behind the artists - the hairstylists and makeup professionals whose work defines what audiences see on stage and on screen. Trusted for performance, reliability, and professional results, Giovanni products are a staple in styling rooms, trailers, and backstage stations where there are no second takes - only real time.
Celebrity hairstylist Brian Steven Banks applies Giovanni L.A. Hold Styling Gel backstage to a violinist preparing to perform during the Super Bowl Halftime Show - a glimpse into the precision work happening moments before the world is watching.
In the final seconds before showtime, Brian Steven Banks adds the last hair pins - the small details that ensure a performance-ready look under stadium lights.
Backstage techniques translate more easily than most people think: start with a performance-grade styling product, work in controlled sections, and reinforce the style with strategic pinning and finishing touches. The goal isn’t stiffness - it’s flexible hold that moves with the performer while staying camera-ready under intense conditions.
Congratulations to Brian Steven Banks and the full creative team on a spectacular halftime performance. We’re honored to play a small role behind the scenes, supporting the artists who bring these iconic moments to life.
Giovanni Eco Chic Beauty - born on L.A.’s Sunset Strip in 1979 and known as “the hair care brand of the entertainment industry” - is used on over 150 major film and television productions and backstage at Hollywood’s biggest award shows, including the Emmys, Grammys, Oscars, and Tony Awards, earning its own version of an E.G.O.T. The family-owned, veteran-owned, Los Angeles–based brand creates over 175 Leaping Bunny–certified products and is the #1-selling hair care brand in the U.S. natural products industry (SPINS data), sold in more than 15,000 retailers across 30+ countries.