Whether you’re headed to a business meeting or a red carpet event, Giovanni’s Art of Giovanni® MENS Collection delivers clean, confident results. From our multitasking 2-in-1 Shampoo & Conditioner to our high-performance Styling Hair Clay, this collection is made for men who demand more from their grooming routine.
2-in-1 Shampoo & Conditioner
Streamline your routine with a powerful cleanse and conditioning combo. This multitasker leaves hair soft, manageable, and refreshed—no buildup, no fuss.
Body Wash & Facial Cleanser
A refreshing all-in-one formula that energizes the skin and rinses clean—ideal for daily use from head to toe.
Daily Cleansing Body Bar
A solid grooming staple—invigorating lather and deep-cleaning formula with a sophisticated masculine scent.
Moisturizing Shave Cream
Delivers a smooth, close shave while hydrating and protecting the skin—no irritation, just glide.
Hair Styling Gel
Flexible hold with a polished finish—great for classic or modern styles without crunch or flaking.
Styling Hair Clay
Matte finish and strong hold—perfect for texture and definition with a natural, touchable look.
Tackle concerns like dry scalp, lackluster hair, or unruly texture with formulas crafted for real-life and on-set performance. Made in the USA and used by top stylists on film sets across the country, this collection supports effortless style — without compromising ingredients or integrity.
It’s no wonder this collection was a backstage essential at the 96th Annual Academy Awards/Oscars, where Hair Department Head Anthony Wilson, Key Hair Stylist Jennifer Guerrero, and a team of 22 talented hairstylists brought bold “Kenergy” to life using Giovanni products during one of the night’s most memorable performances.
The Hollywood Heritage of Giovanni®
Founded by celebrity stylist Arthur Guidotti on the Sunset Strip in the late 60s, Giovanni® has roots in the golden age of Hollywood. Stars like Lucille Ball came for the style — and stayed for the innovation. Decades later, under the creative direction of Arthur’s son Giovanni Guidotti, the brand continues to lead backstage and in barbershops across the globe. Giovanni® is the #1 selling natural hair care brand in the U.S. and the only one chosen for all four major entertainment awards, reinforcing its legacy in performance-driven grooming for men.