The new year symbolizes new beginnings, and what better way to start it off than by refreshing your beauty routine? Giovanni, always at the forefront of combining nature’s purity with salon-quality performance, is excited to introduce two new products this January: our innovative Texturizing Spray and the eco-friendly Bamboo Facial Cleansing Brush!
Our latest Texturizing Spray is a testament to our dedication to natural hair care, crafted to elevate your hair styling experience. Whether adding volume, texture, or a hint of effortless elegance, this spray is versatile enough for all hair types. It’s lightweight, leaves no residue, and embodies Giovanni’s commitment to quality and natural ingredients. Let this spray be your secret to head-turning styles and a confident start to the new year.
In addition to our hair care advancements, we’re also thrilled to unveil the Bamboo Facial Cleansing Brush, a new ally in your skincare regimen. Designed with sustainability in mind, this brush is made from eco-friendly bamboo, known for its durability and environmental benefits. Its gentle bristles provide a deep yet gentle cleanse, helping to exfoliate and rejuvenate your skin, leaving it radiant and smooth. This brush is not just a tool; it’s an experience that aligns with our ethos of caring for the planet while caring for your skin.
The Hollywood Heritage of Giovanni®
Founded by Hollywood hairstylist Arthur Guidotti, Giovanni® began as a salon on the iconic Sunset Strip in the 60's, where stars like Lucille Ball were regulars. After experiencing reactions to harsh hair products, Arthur created his own formulas—sparking a movement in natural hair care. Today, under the leadership of his son Giovanni Guidotti, the brand has evolved into a global powerhouse spanning over 30 countries. Trusted by top stylists backstage and used in more than 70 films, streaming productions, and television shows in 2024 alone, Giovanni® is now known as The Hair Care Brand of the Entertainment Industry. As the #1 selling brand in the U.S. natural channel, and the only hair care line chosen backstage at the Emmy, Grammy, Oscar, and Tony Awards, Giovanni blends performance and artistry to stay at the forefront of both Hollywood and beauty.