Giovanni® Eco Chic Beauty, The Hair Care Brand of the Entertainment Industry, attended the 2025 Licensing Expo held May 20–22 at the Mandalay Bay Convention Center in Las Vegas. With a legacy rooted in clean beauty and a trusted presence behind the scenes of Hollywood’s most iconic productions, Giovanni participated in the event to explore exciting new licensing and collaboration opportunities.

Throughout the three-day expo, Giovanni’s team met with licensing agencies and brand representatives from across the entertainment, celebrity, sports and lifestyle industries. These meetings opened the door to potential partnerships that could bring Giovanni’s salon-quality hair care to new markets through limited-edition product lines, co-branded collections, and creative storytelling.

Used on more than 70 television and film productions in 2024 alone, Giovanni is a staple among celebrity stylists and red-carpet professionals. Its appearance at the Licensing Expo marked a strategic step in expanding the brand’s reach through thoughtfully aligned collaborations that honor its values and elevate its visibility.

Giovanni’s clean formulations, creative spirit, and deep ties to entertainment make it a natural partner for brands looking to connect with consumers through beauty, style, and substance. From beloved characters to emerging icons, Giovanni is exploring partnerships that reflect its forward-thinking vision and commitment to innovation.

To learn more about licensing or partnership opportunities, contact the Giovanni team directly.