In August 2021, Giovanni Eco Chic Beauty brought our signature blend of innovation, style, and clean ingredients to SuperZoo, North America’s premier pet retail event. Held at Mandalay Bay in Las Vegas, this dynamic industry gathering gave us the opportunity to introduce our Giovanni Professional Pet Care Collection to grooming professionals, pet retailers, and distributors from around the world.

As Giovanni continues to grow worldwide, our appearance at SuperZoo marked a key moment in our expansion into the pet care space—one driven by the same commitment to quality, sustainability, and performance that has defined our hair care products for over four decades. Our booth welcomed both long-time fans and new partners eager to explore a line of pet shampoos and grooming products formulated with soothing botanicals and no harsh chemicals.

SuperZoo 2021 allowed Giovanni to connect directly with professionals seeking safer, salon-quality solutions for pets—proving that clean beauty doesn’t stop at humans. From the entertainment industry to everyday households and now pet salons and boutique retailers, Giovanni continues to make its mark across industries and borders.

As we expand our Eco Chic mission worldwide, events like SuperZoo help us meet the moment—sharing our vision with those who care about what goes on their pets as much as what goes in their homes.