Nearly 50 years ago, inside a family salon on Los Angeles' legendary Sunset Strip, hairstylist Arthur Guidotti set out to solve a problem.
The salon products available at the time were harsh on both hair and hands, leaving Arthur's hands painfully chapped after long days behind the chair. He believed professional hairstylists deserved products that delivered exceptional performance while treating hair with greater care.
That belief became Giovanni®.
Since 1979, Giovanni has remained committed to creating salon-quality hair care rooted in innovation, performance and thoughtfully selected ingredients. Along the way, the brand has earned the trust of professional and celebrity hairstylists and become proudly known as The Hair Care Brand of the Entertainment Industry, helping create camera-ready looks behind the scenes for film, television, music and live events.
Today, that journey reaches an exciting new milestone with the Giovanni Professional Collection, our most advanced professional-inspired hair care and styling collection to date.
And while it is trusted by the pros, it was created for you.
The Professional Collection brings the performance, artistry and polish of the salon into your everyday hair care routine, giving you the tools to create professional results at home.
From Our Family's Salon Chair to Your Routine
Inspired by Giovanni's family salon heritage, the Professional Collection was created to bring the care and performance of professional hair care into your own hands.
From cleansing and conditioning to smoothing, defining, texturizing and finishing, each formula was thoughtfully developed to help you build a complete salon-quality hair care routine at home.
Whether you're maintaining healthy-looking hair, restoring softness, smoothing frizz, creating polished styles or adding long-lasting hold and shine, the Giovanni Professional Collection delivers high-performance hair care for a wide range of hair types and textures.
Premium Ingredients. Professional Performance.
At the heart of the Giovanni Professional Collection is a carefully selected blend of hair care ingredients, including:
- Rice Milk
- Silk Protein
- Niacinamide
- Biotin
- Peptides
- Argan Oil
- Jojoba Oil
- Coconut Oil
- Vitamin E
- Pro-Vitamin B5
These ingredients work across the collection to support softness, shine, strength, hydration and manageability while helping create the polished finish you expect from professional hair care.
Discover the Giovanni Professional Collection
Professional Shampoo
Giovanni Professional Shampoo gently cleanses hair and helps remove buildup and impurities while maintaining essential moisture, leaving hair refreshed, soft and ready for the next step in your routine.
How to use: Massage into wet hair and scalp, work into a rich lather, then rinse thoroughly. Follow with Professional Conditioner.
Best for: Cleansing, softness and preparing hair for styling.
Professional Conditioner
Giovanni Professional Conditioner hydrates, smooths and detangles while helping improve softness, manageability and shine.
How to use: Apply after shampooing, concentrating on mid-lengths and ends. Allow the conditioner to distribute through the hair, then rinse thoroughly.
Best for: Hydration, detangling, softness and manageability.
Leave-In Elixir
This lightweight leave-in treatment helps nourish, protect and strengthen hair while supporting softness, moisture retention and frizz control.
How to use: Apply to clean, damp hair, focusing on mid-lengths and ends. Do not rinse. Style as desired.
Best for: Styling prep, conditioning, smoothing and manageability.
Styling Cream
Giovanni Professional Styling Cream provides flexible control, smooth definition and touchable texture while helping reduce frizz and enhance manageability.
How to use: Work a small amount through damp or dry hair. Scrunch, twist or define sections depending on your desired style.
Best for: Lived-in texture, soft definition and natural movement.
Styling Gel
Giovanni Professional Styling Gel delivers lasting hold with shine and definition while helping styles maintain their shape without unwanted stiffness or flaking.
Use it for sleek ponytails, slicked-back styles, curls, sculpted looks or anywhere you want more control.
How to use: Work through damp or dry hair and shape as desired. Add more product where additional hold or definition is needed.
Best for: Strong hold, sleek styles, curls, ponytails and definition.
Styling Pomade
Giovanni Professional Styling Pomade creates texture, separation and definition with a smooth finish and workable hold, making it ideal for classic and modern hairstyles alike.
How to use: Warm a small amount between your fingertips or palms and work through dry or slightly damp hair.
Best for: Flyaways, edges, separation, definition and flexible control.
Styling Serum
Giovanni Professional Styling Serum helps smooth flyaways, reduce frizz and enhance brilliant shine while leaving hair feeling silky and looking polished.
How to use: Apply a small amount through damp hair before styling or lightly smooth over dry hair as a finishing touch.
Best for: Frizz control, smoothness, shine and a polished finish.
Trusted by Celebrity Stylists. Designed for You.
Professional hairstylists know that great hair care has to perform.
It has to deliver under hot tools, long days, changing environments, humidity, cameras, lights and constant styling.
That professional experience is part of the Giovanni story.
But the Giovanni Professional Collection isn't only for hairstylists.
It's for anyone who wants to bring that same level of performance into their own routine.
Whether you're creating a sleek ponytail before work, glossy waves for a night out, defined curls, effortless texture or simply making your everyday hair look its best, Giovanni Professional gives you the tools to create salon-quality results at home.
The products are professional. The stylist can be you.
Nearly 50 Years of Salon Heritage. A New Era of Professional Hair Care.
The Giovanni Professional Collection represents more than a new product launch. It is the next evolution of a brand that began with one hairstylist's determination to create something better.
Nearly five decades later, Giovanni continues to honor that original vision with professional-inspired hair care trusted by stylists, embraced by beauty lovers and proudly recognized as The Hair Care Brand of the Entertainment Industry.
Trusted by celebrity stylists. Created for you. Designed for professional results at home.
