Looking for thicker, healthier-looking hair that holds up on and off the set? Giovanni’s Biotin Collection is made for anyone experiencing breakage, thinning, or dryness — whether you're prepping for a big event or just want everyday volume and strength.
Start with the Biotin & Collagen Strengthening Shampoo, a gentle cleanser that removes buildup while helping to nourish and strengthen the hair at the root. Infused with Biotin and plant-based ingredients, it supports scalp health and helps revitalize strands without stripping essential moisture.
Follow with the Biotin & Collagen Strengthening Conditioner to take your routine to the next level. This lightweight yet deeply hydrating formula:
- Moisturizes and conditions for ultimate manageability
- Naturally helps strengthen and improve hair texture
- Infuses deep hydration into each strand for frizz control and softness
Finish your look with the Biotin Hair Serum — a weightless, shine-enhancing treatment that helps boost volume, tame flyaways, and lock in moisture. Whether used before blow-drying or as a finishing touch, it leaves hair smoother, fuller, and more camera-ready than ever.
For hair in need of extra care, the Biotin & Collagen treatments deliver deep nourishment and visible results. The Leave-In Conditioner provides lightweight hydration and detangling support while helping to strengthen strands throughout the day. For more intensive repair, the Restoring Hair Mask penetrates deeply to revitalize dry, damaged hair, leaving it noticeably softer and more resilient. To seal in moisture and add shine, the Rebonding & Restoring Hair Oil works to smooth frizz and protect against future breakage—making this trio essential for anyone looking to restore strength, softness, and vitality.
Made in the USA and free from harsh ingredients, the Biotin Collection is trusted by professional stylists working on top productions — including Monsters Season 3 on Netflix and The Last of Us on HBO. In fact, Giovanni supported full hair departments on more than 70 sets in 2024 alone. From prestige television to box office hits, our formulas are chosen for their salon-quality performance and lasting results.
View the full list of shows and films that used Giovanni backstage in our We Got EGOT brochure.
The Hollywood Heritage of Giovanni®
Founded by Hollywood hairstylist Arthur Guidotti, Giovanni® began at a salon on the iconic Sunset Strip in the 60s, where stars like Lucille Ball were regulars. After experiencing reactions to harsh hair products, Arthur created his own formulas—sparking a movement in natural hair care. Today, under the leadership of his son Giovanni Guidotti, the brand supports the next generation of hair health through high-performance formulas trusted by stylists backstage. Used in more than 70 productions in 2024 alone and carried in over 30 countries, Giovanni is the only hair care brand chosen for the Emmy, Grammy, Oscar, and Tony Awards.