Summer weather can be particularly harsh on hair due to several environmental factors. Here are 4 reasons your hair needs extra attention during this season and learn what you can do to beat the heat.
#1 UV rays break down the hair’s protein structure.
Wear a hat or scarf to provide a physical barrier against the sun’s harsh rays. If you wear your hair up opt for loose braids, buns, or ponytails. Use hair ties that are gentle on your hair such as the Giovanni Satin Slim Hair Scrunchies. Use a leave-in conditioner to provide ongoing moisture and protection through the day. The Giovanni Biotin & Collagen Leave-In Conditioner helps strengthen and improve hair texture while protecting from heat and taming frizz.
#2 Heat, and saltwater causes the hair cuticle to open which makes hair frizzy and increases both dehydration and breakage.
Stay hydrated, trim your hair regularly, and choose gentle hair products. The Giovanni Smoothing Castor Oil Strengthening Hair Mask is the perfect choice for an added boost of hydration.
#3 Humidity alters your hair’s moisture balance and can cause hair to absorb excess moisture and affect the cuticle layer contributing to frizz.
Keep frizz at bay by using an anti-frizz serum or cream. The Giovanni 2chic Frizz Be Gone Anti-Frizz Polishing Serum or the Giovanni Frizz Be Gone Taming Cream control frizz, infuse hair with conditioners, smooth and detangle, help stop breakage, and provide extreme heat protection.
#4 Chlorine from swimming pools can cause discoloration or strip hair of natural oils and proteins
After swimming in a pool, rinse your hair with cool fresh water as soon as possible. Also use a clarifying shampoo and conditioner to help remove any residual chemicals. The Giovanni Tea Tree Triple Treat Invigorating Shampoo and Conditioner are perfect to combat summer heat with their three-organic-oil blend that is color-safe and paraben-free.
Giovanni Eco Chic Beauty, the #1 selling hair care line in the U.S. natural channel, is proudly known as "The Hair Care Brand of the Entertainment Industry." Trusted backstage by top celebrity stylists, Giovanni products were featured in over 70 films, streaming productions, and television shows in 2024 alone. Under the leadership of Giovanni Guidotti, the brand has grown from a boutique company into a global powerhouse in over 30 countries, blending artistry with business acumen. In 2024/2025, Giovanni® achieved its own "E.G.O.T." status, becoming the only hair care brand chosen backstage at the Emmy, Grammy, Oscar, and Tony Awards.