Giovanni Guidotti has made Giovanni, “The Hair Care Brand of the Entertainment Industry”, trusted by top stylists backstage and used in over 70 films, streaming productions, and television shows in 2024 alone. Since his start in the beauty business in 1995, he has propelled Giovanni from a boutique brand into a global powerhouse spanning 30 countries, redefining high-performance hair care with an edge of innovation. Under his leadership, Giovanni has achieved its own version of an "E.G.O.T," as the only hair care brand chosen backstage at the Emmy, Grammy, Oscar, and Tony Awards (2024/2025).

Giovanni has also set forth on a new venture: Vanitas Vanitatum Entertainment, a production company & publisher built on instinct and the courage to tell stories that matter. Born from the same rebel spirit that made Giovanni a backstage essential and a global force, Vanitas brings artistry and business acumen to the entertainment world.