Giovanni Guidotti has made Giovanni, “The Hair Care Brand of the Entertainment Industry”, trusted by top stylists backstage and used in over 70 films, streaming productions, and television shows in 2024 alone. Since his start in the beauty business in 1995, he has propelled Giovanni from a boutique brand into a global powerhouse spanning 30 countries, redefining high-performance hair care with an edge of innovation. Under his leadership, Giovanni has achieved its own version of an "E.G.O.T," as the only hair care brand chosen backstage at the Emmy, Grammy, Oscar, and Tony Awards (2024/2025). As the #1 selling hair care line in the U.S. natural channel, Guidotti blends artistry and business acumen to keep Giovanni at the forefront of both Hollywood and Beauty.