Our Ingredient Story
THE GIOVANNI® RULE OF BALANCE
Since 1979, the Giovanni® Rule of Balance has been our commitment to make each product as pure and natural as possible without sacrificing exceptional product performance.
Our products are formulated using a number of organic ingredients, all of which can be identified by an asterisk (*) on the back of our packaging; in the ingredient list
We pride ourselves on having never tested our products on animals and our Leaping Bunny Certification.
The vast majority of our products are vegan friendly with a few exceptions.*
Beauty from the Elements is Chic on the Street®
Wrap yourself in paraben-free formulas. Step into compelling, high-performance combinations.
Experience biodegradable ingredients inside eco-friendly packaging.
ECO
Beauty from the Elements
CHIC
Stylish and Fashionable
Technology
Alliance of Science and Nature
Our Products are Formulated Without:
- Artificial Colors
- Parabens
- Mineral Oil
- Phthalates
- DEA
- Formaldehyde
- Animal By-products*
*All our products are vegan except our Magnetic Shampoo, Conditioner, Power Treatment, Styling Gel and Styling Wax, which contains lactoferrin, and our Hot Chocolate Sugar Scrub, which contains honey.