Define your look with professional lightweight styling tools.

Giovanni’s salon-quality styling tools have been designed to give you the power to take your style anywhere. Transform your look from sleek to curled with the help of our Eco-Friendly Hairbrushes. Help Giovanni reduce deforestation and save the planet by choosing Bamboo.

Bamboo is one of the fastest-growing plants in the world and a 100% renewable source.

Reduce hair friction to help prevent frizz and hair breakage with Giovanni Accessories. Soft satin texture and microfiber materials are gentler on your locks allowing you to, sleep, hold or dry your tresses without damaging your mane.

The Hollywood Heritage of Giovanni®
Founded by Hollywood hairstylist Arthur Guidotti, Giovanni® began at a salon on the iconic Sunset Strip in the 60's, where stars like Lucille Ball were regulars. After experiencing reactions to harsh hair products, Arthur created his own formulas—sparking a movement in natural hair care. Today, under the leadership of his son Giovanni Guidotti, the brand has evolved into a global powerhouse spanning over 30 countries. Trusted by top stylists backstage and used in more than 70 films, streaming productions, and television shows in 2024 alone, Giovanni® is now known as The Hair Care Brand of the Entertainment Industry. As the #1 selling brand in the U.S. natural channel, and the only hair care line chosen backstage at the Emmy, Grammy, Oscar, and Tony Awards, Giovanni blends performance and artistry to stay at the forefront of both Hollywood and beauty.