This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.

Receive a free gift with your order!

Use coupon code WELCOME10 for 10% off your first order.

Cart 0

Congratulations! Your order qualifies for free shipping You are $100 away from free shipping.
No more products available for purchase

Products
Pair with
Is this a gift?
Subtotal Free
Shipping, taxes, and discount codes are calculated at checkout

Your Cart is Empty

Hair
Face & Body
Mens
Kids
Pets
About
Entertainment
Charities

Can we store cookies?

Giovanni uses cookies to improve your browsing experience.

THE HAIR CARE BRAND OF THE
ENTERTAINMENT INDUSTRY

17 Pages Click to Flip Through

Giovanni in the Spotlight

We Got E.G.O.T.

Just like the coveted E.G.O.T., we're thrilled to announce that Giovanni has earned its own version of "E.G.O.T." status even though it's only designated to individuals!

As the only hair care brand chosen to support hair stylists backstage at all four of the highest level entertainment awards shows, our products played a pivotal role.

View All

2025 Grammys

Giovanni was the backstage hair brand of choice at the 67th Annual Grammy Awards Show.

View All

2024 Tonys

We made our appearance at the 77th Annual Tony Awards ⭐️ Giovanni was one of the only brands to provide product for all 8 hair stylists at the TONY’s!

View All

2024 MTV EMAs

Giovanni is thrilled to have been selected as the brand of choice to provide products to the 2024 MTV Europe Music Awards in Manchester, UK.

View All

2024 & 2025 Makeup Artist and Hairstylist Guild Award Show

Giovanni Eco Chic Beauty was the presenting sponsor for the 2024 & 2025 Makeup Artist and Hairstylist Award Show for the Entertainment, Film and Television Guild. This high-profile event was held at the iconic Beverly Hilton in Beverly Hills California to celebrate the artists who work behind the scenes.

View All

2024 Emmys

G. James Guidotti, backstage at the LA Live Peacock Theater, getting Giovanni Eco Chic Beauty ready for the hair care team at the 96th Annual Emmy Awards.

View All

2024 Academy Awards

Giovanni Participation Backstage with the Oscar’s Hair Department

View All

Celebrity Stylists Behind the Scenes

View All

Giovanni Guidotti

Giovanni Guidotti has made Giovanni, “The Hair Care Brand of the Entertainment Industry”, trusted by top stylists backstage and used in over 70 films, streaming productions, and television shows in 2024 alone. Since his start in the beauty business in 1995, he has propelled Giovanni from a boutique brand into a global powerhouse spanning 30 countries, redefining high-performance hair care with an edge of innovation. Under his leadership, Giovanni has achieved its own version of an "E.G.O.T," as the only hair care brand chosen backstage at the Emmy, Grammy, Oscar, and Tony Awards (2024/2025). As the #1 selling hair care line in the U.S. natural channel, Guidotti blends artistry and business acumen to keep Giovanni at the forefront of both Hollywood and Beauty.