Style and fashion have always been about more than just looking good. They are about creating a vibe, an aura, a feeling of confidence and impact that radiates from within. When you exude style and confidence, it’s not just about what you’re wearing or how you look; it’s about the energy you bring to the room. Giovanni® enhance your natural beauty, by allowing you to look and feel who you are.

Are you looking for a bold look this summer to go with your daring spirit. The wet hair look is a bold and daring style that exudes confidence and a touch of mystery. This hairstyle has become increasingly popular in recent years, and it’s not hard to see why. It’s a look that is both striking and effortless, adding an element of edge and sophistication to any outfit. Whether you’re going for a sleek, polished look or a more relaxed, tousled vibe, the wet hair look is a versatile style that can be adapted to suit any occasion.

So, if you’re looking to exude a sense of confidence and allure that is both captivating and irresistible and a bit of mystique to your style, try these Giovanni products to help you achieve the look: L.A. HOLD™ STYLING GEL, L.A. HOLD™ HAIR SPRITZ, MOUSSE AIR-TURBO CHARGED™ HAIR STYLING FOAM.

The Hollywood Heritage of Giovanni®
Founded by Hollywood hairstylist Arthur Guidotti, Giovanni® began at a salon on the iconic Sunset Strip in the 60's, where stars like Lucille Ball were regulars. After experiencing reactions to harsh hair products, Arthur created his own formulas—sparking a movement in natural hair care. Today, under the leadership of his son Giovanni Guidotti, the brand has evolved into a global powerhouse spanning over 30 countries. Trusted by top stylists backstage and used in more than 70 films, streaming productions, and television shows in 2024 alone, Giovanni® is now known as The Hair Care Brand of the Entertainment Industry. As the #1 selling brand in the U.S. natural channel, and the only hair care line chosen backstage at the Emmy, Grammy, Oscar, and Tony Awards, Giovanni blends performance and artistry to stay at the forefront of both Hollywood and beauty.