Giovanni James Guidotti is the visionary behind Giovanni® Eco Chic Beauty, widely known as “The Hair Care Brand of the Entertainment Industry.” Since entering the beauty business in 1995, he has transformed Giovanni from a boutique natural brand into a global leader in high-performance hair care, now distributed in more than 30 countries worldwide.

Under Guidotti’s leadership, Giovanni has become the #1 selling hair care brand in the U.S. natural products industry (according to SPINS data), and has remained such for over 15 consecutive years. Guidotti transformed Eco Chic beauty into a movement of style and sophistication. Not only had the brand pioneered formulations built around botanical ingredients such as Tea Tree, botanical oils, and plant-derived actives, but Guidotti took it a step further by redefining the modern natural hair care category and setting the standard for what eco chic beauty could be.

Guidotti’s vision also developed the brand into a trusted partner to the professional styling community and a backstage staple across the entertainment world. Today, Giovanni products are used on more than nearly 80 film, television, and streaming productions annually. Giovanni has become distinct as the only hair care brand exclusively selected backstage at the Emmy®, Grammy®, Oscar®, and Tony® Awards during the 2024–2025 season, achieving its own version of an entertainment industry “E.G.O.T.”

Building on this legacy of creativity and cultural influence, Guidotti has recently launched Giovanni Entertainment, a film production company and book publishing venture focused on storytelling that resonates. Drawing from the same entrepreneurial spirit that propelled Giovanni to global success, the company brings together creative vision and strategic insight to develop films and media projects designed to connect with audiences across all genres.