The Princess Project
The Princess Project
Giovanni was proud to sponsor the Princess Project to help send 1,100 teens to prom, while reaching 40,000 teens so far.

Eat, Drink, Vegan
Giovanni participated in the Eat, Drink, Vegan festival. Giovanni showed off vegan hair care favorites along side vegan and plant-based vendors.

Beauty Becomes You

June 5, 2018, Atlanta, GA. 100 seniors are invited to attend an especially lovely event, called A Day of Timeless Beauty, presented by the Beauty Becomes You Foundation 501(c)3.
Grandmothers, mothers, daughters and granddaughters will be pampered with FREE shampoos, haircuts, hairstyles and facials sponsored by Giovanni.
Giovanni has been bridging the Gap between Natural and Salon Quality Hair Care since 1979 and continues to bring attention to the overall health and wellbeing of consumers by partnering with non-profit organizations such as the Beauty Becomes You Foundation.
The Day of Timeless Beauty will be held at the Health and Style Institute branch campus located at 615 Ernest Barrett Parkway, Kennesaw, GA 30144.
Special training in Geriatric Aesthetics is provided to volunteers prior to the event. They learn to recognize the unique conditions of aging, to respond at their level of proficiency and to refer to another professional when needed. During the Day of Timeless Beauty, aesthetic students and local licensed professionals will donate their time, talents and special touch to polish and pamper these sterling members of our community.
Beauty Becomes You Foundation (BBYF) was founded in 2006 by Aesthetic Health Specialist, Alison O’Neil who was bestowed the L’Oreal Paris Women of Worth Honor for changing the way society looks at seniors. BBYF’s mission is to raise awareness and prevent failure to thrive syndrome that occurs when people are not touched. This is common as many older adults develop feelings of isolation after the loss of a spouse or diminishing health. BBYF is committed to preserving the dignity and self-respect of senior adults- men and women- through provisions of personal aesthetic care solutions including hair care, skin care, nail care and massage that maintain and improve appearance while lifting self-esteem, building self-confidence and ensuring a strong sense of personal pride. This is about making someone feel worthwhile – for as long as they live.