As hair grows, it acquires a stronger negative electrical charge. Moreover, daily combing, brushing and blow-drying further increase the negative charge (-). Chemical products such as hair-color, relaxers and permanent waves compound the negative charges.

Giovanni Magnetic Hair Care products include microscopic particles of Magnetite (Fe3O4), a naturally occurring mineral, which possesses a natural magnetic charge. We have taken this mineral and infused it with proteins and conditioners. These are called Micro-Magnets™. The Micro-Magnets (with a positive (+) electrical charge) are naturally attracted to those portions of your hair that have a negative (-) charge. The Micro-Magnets (and its proteins and conditioners) attach themselves only to those areas on your hair that need conditioning. These properties ensure you of a strand-by-strand, customized hair conditioning treatment resulting in:

• Color safe formula for all hair colors
• The conditioning of your hair where you need it most
• Super shine
• Less tangles, less frizz
• Soothes hair and scalp
• The addition of fullness, volume and manageability
• Bonding to each hair's porous areas
• Nourishing and enriching hair for luster and strength

E = Magnetic Potential Energy
= Magnetic Moment
= Strength and Direction of the Magnetic Field

*Based on Maxwell's formula - physicist James Clerk Maxwell who worked on electromagnetic theory.

The earliest use of magnetism for health-related benefits dates back to 2000 B.C. Chinese doctors used lodestones (a naturally occurring magnet) to "bring balance to the body". By the mid 1800's, great scientists like Michael Faraday had begun experimenting with magnets and electricity. Even Samuel Hahnemann, the founder of Homeopathic Medicine was fascinated with magnetic power-he often prescribed magnetic loadstone in the healing of his patients.(1)

In recent years, people have successfully used magnets to soothe aches and pains; encourage good health and a sense of well-being. Once considered "magic," respected doctors and scientists now study magnetism. People find soothing benefits in wearing magnets, sleeping on magnetic beds, using magnetic shoe inserts and many other useful applications.

And now, after centuries of research on magnetism, a group of scientists have found something remarkable:

Giovanni Magnetic Hair Care products include microscopic particles of Magnetite (Fe3O4), a naturally occurring ore, as well as a magnetic metalloprotein, which acts together to deliver magnetic fields to your hair and scalp.

A magnetic metalloprotein is a protein containing a magnetic ion, which acts as a tiny bar magnet. This tiny bar magnet can be represented by an arrow pointing from its South to North pole. This arrow is what is called a magnetic moment. A magnetic metalloprotein is shown schematically in figure 1.

The magnetic particles are in fact small magnets, about 1 micron (1/1000 mm) in size. These create myriad microscopic domains of magnetization.. Within these domains the magnetic moment of a metalloprotein lines up with the magnetic field. This is shown in figure 2.

While the matalloproteins interact with the magnetite, aligning with the field, the metalloprotein, in turn, interacts with your hair and scalp, mediating the exchange of magnetic energy.

Fact: As hair grows, it acquires a stronger negative electrical charge. Moreover, daily combing, brushing and blow-drying further increase the negative charge (-). Chemical products such as hair-color, relaxers and permanent waves compound the negative charges.

Solution: Magnetite Fe3O4. This mineral has a natural magnetic charge. We have taken this mineral and imbued it with proteins and conditioners. These are called Micro-Magnets. The Micro-Magnets (with a positive (+) electrical charge) are naturally attracted to those portions of your hair that have a negative (-) charge. The Micro-Magnets (and its proteins and conditioners) attach themselves only to those areas on your hair that need conditioning. These properties ensure you of a strand-by-strand, customized hair conditioning treatment.

Metalloprotein [figure 1]

A metalloprotein is a protein which is wrapped around a metallic ion. The ion has a magnetic moment . A metalloprotein is one of the most important forms of protein; in fact, almost one-third of all proteins are metalloproteins. These proteins contain calcium, zinc, hydrogen, nitrogen, oxygen, and other core elements. Fig.1

Magnetite [figure 2]

The magnetic matalloproteins line up in the field of the magnetite to minimize their energy according to Magnetite, a naturally occurring mineral, is granular or crystalline in shape and contains a magnetic charge, It is black with a metallic-like luster and can be rich in chromium. Magnetite gives these products their unique color and appearance.

Magnetism at work [figure 3]

Your hair is immersed in a myriad of microscopic domains of magnetism.

The Importance of Structure [figure 4]

Structure bring harmony to all of the ingredients. By synchronizing (structuring) the activity of the ingredients, a synergistic relationship is created between them. Magnetic energy is maximized, controlled, and sustained.

The Structure tank (figure 4) shows how Giovanni has taken a revolutionary step in manufacturing. Our mixing process occurs in these patent pending Structure Tanks. Magnetic energy flows throughout the entire tank, bringing structure and alignment to all of the ingredients. The tanks create "product harmony" and make all the ingredients work in a synergistic fashion.

MAGNETIC DENSITY LEVEL (MDL)™

Each Giovanni Magnetic Hair Care Product has a specific Magnetic Density Level. The higher the number, the greater amount of Magnetite used in the product. So, a Level 10 has twice as much Magnetite as Level 5. The greater the level of Magnetite the greater conditioning properties the product possesses. Also, with increased Magnetite comes increased benefits from magnetic therapy for your hair and scalp. Of course, Giovanni uses only the highest quality Magnetite available to ensure pure, sustained magnetic energy.

All of these explanations can be combined into one simple formula….

Nature's secret to beautiful, shiny, more manageable hair.

BIBLIOGRAPHY:
Biomagnetic Handbook, William H Philpott. M.D., Sharon Taplin
Magnetic Therapy, Ron Lawrence, M.D., Ph.D., Paul J. Rosch, M.D., F.A.C.P., Judith Plowden
Magnetic Therapy, Dr. E. Holzapfel, P. Crepon, C. Phillppe
Healing with Magnets, Gary Null, Ph.D.